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		<title>SpotXchange's Blog</title>
		<link>http://spotxchange.wordpress.com</link>
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		<item>
		<title>Casual Connect Recap Article: Casualgaming.biz</title>
		<link>http://spotxchange.wordpress.com/2009/07/24/casual-connect-recap-article-casualgaming-biz/</link>
		<comments>http://spotxchange.wordpress.com/2009/07/24/casual-connect-recap-article-casualgaming-biz/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 21:05:17 +0000</pubDate>
		<dc:creator>Mike Shehan</dc:creator>
				<category><![CDATA[Industry Articles]]></category>
		<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[Mike Shehan]]></category>
		<category><![CDATA[SpotX for Media Buyers]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=568</guid>
		<description><![CDATA[Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week.  He spoke about monetizing casual games.  Colin Campbell quotes Mike in his conference recap article titled &#8220;Opinion: Casual Connects.&#8221; Mike&#8217;s quote: But change is inevitable, and it&#8217;s fueling the growth of the casual games business. Mike Shehan, founder and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotxchange.wordpress.com&amp;blog=1700528&amp;post=568&amp;subd=spotxchange&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spotxchange.wordpress.com/2009/07/24/casual-connect-recap-article-casualgaming-biz/feed/</wfw:commentRss>
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			<media:title type="html">Mike</media:title>
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		<item>
		<title>SpotX4Pubs Twitter</title>
		<link>http://spotxchange.wordpress.com/2009/07/06/spotx4pubs-twitter/</link>
		<comments>http://spotxchange.wordpress.com/2009/07/06/spotx4pubs-twitter/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 20:59:47 +0000</pubDate>
		<dc:creator>Mike Shehan</dc:creator>
				<category><![CDATA[Industry Articles]]></category>
		<category><![CDATA[Product Updates]]></category>
		<category><![CDATA[SpotX Announcements]]></category>
		<category><![CDATA[SpotX for Publishers]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=559</guid>
		<description><![CDATA[SpotXchange launched a twitter feed today for SpotXchange publishers called SpotX4Pubs located at http://twitter.com/SpotX4Pubs.  SpotXchange is suggesting active and prospective publishers to follow SpotX4Pubs so as to receive updates about inventory requests (domestic and international), product releases, and network advisories.  Sign up today and be in the know!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotxchange.wordpress.com&amp;blog=1700528&amp;post=559&amp;subd=spotxchange&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spotxchange.wordpress.com/2009/07/06/spotx4pubs-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mike</media:title>
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		<title>SpotXchange CEO to Speak at Casual Gaming Summit</title>
		<link>http://spotxchange.wordpress.com/2009/06/22/spotxchange-ceo-to-speak-at-casual-gaming-summit/</link>
		<comments>http://spotxchange.wordpress.com/2009/06/22/spotxchange-ceo-to-speak-at-casual-gaming-summit/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 12:54:06 +0000</pubDate>
		<dc:creator>Mike Shehan</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Industry Articles]]></category>
		<category><![CDATA[SpotX Announcements]]></category>
		<category><![CDATA[SpotX for Publishers]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=545</guid>
		<description><![CDATA[SpotXchange CEO, Mike Shehan, is speaking at the Casual Connect conference in Seattle on July 21, 2009.  Casual Connect is organized by the Casual Games Association and is one of the most anticipated casual game events of the year.  Mike is speaking on the panel, &#8220;Make Money Off Your Games&#8221; along with representatives from Mochi, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotxchange.wordpress.com&amp;blog=1700528&amp;post=545&amp;subd=spotxchange&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spotxchange.wordpress.com/2009/06/22/spotxchange-ceo-to-speak-at-casual-gaming-summit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mike</media:title>
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			<media:title type="html">casualconnectseattle</media:title>
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		<title>Creative Alliance</title>
		<link>http://spotxchange.wordpress.com/2009/06/01/creative-alliance/</link>
		<comments>http://spotxchange.wordpress.com/2009/06/01/creative-alliance/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 22:07:22 +0000</pubDate>
		<dc:creator>Erica Harte</dc:creator>
				<category><![CDATA[Advertiser Testimonials]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=556</guid>
		<description><![CDATA[We have run on SpotXchange for our client, a large publically held company, for several months now and we are very impressed with the response (click rates) that the campaign has received. SpotXchange allowed us to see the real power of regionally targeted pre-roll video in an advertiser-friendly environment. We found SpotXchange&#8217;s targeting capabilities, reach, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotxchange.wordpress.com&amp;blog=1700528&amp;post=556&amp;subd=spotxchange&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Erica Harte</media:title>
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		<item>
		<title>Bidz.com</title>
		<link>http://spotxchange.wordpress.com/2009/06/01/bidz-com/</link>
		<comments>http://spotxchange.wordpress.com/2009/06/01/bidz-com/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 18:01:54 +0000</pubDate>
		<dc:creator>Erica Harte</dc:creator>
				<category><![CDATA[Advertiser Testimonials]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=564</guid>
		<description><![CDATA[The client services team at Spotxchange has walked us through each step of the way with a true understanding of our goals and needs as an internet retailer. We know we can rely on them to not only manage our campaigns, but to always keep raising the bar for the future. They work hard to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotxchange.wordpress.com&amp;blog=1700528&amp;post=564&amp;subd=spotxchange&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spotxchange.wordpress.com/2009/06/01/bidz-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/2ab883ddab95171cc557c209914ca12f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Erica Harte</media:title>
		</media:content>
	</item>
		<item>
		<title>UK Army</title>
		<link>http://spotxchange.wordpress.com/2009/06/01/uk-army/</link>
		<comments>http://spotxchange.wordpress.com/2009/06/01/uk-army/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 17:11:03 +0000</pubDate>
		<dc:creator>Erica Harte</dc:creator>
				<category><![CDATA[Advertiser Testimonials]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=566</guid>
		<description><![CDATA[SpotXchange consistently achieved really strong results throughout its duration and were extremely helpful in dealing with any queries we had. We will be looking to run with them in future campaigns. Matt Taylor i-level<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotxchange.wordpress.com&amp;blog=1700528&amp;post=566&amp;subd=spotxchange&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spotxchange.wordpress.com/2009/06/01/uk-army/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/2ab883ddab95171cc557c209914ca12f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Erica Harte</media:title>
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		<item>
		<title>Equilibrium Introduces EQ Network</title>
		<link>http://spotxchange.wordpress.com/2009/04/20/equilibrium-introduces-eq-network/</link>
		<comments>http://spotxchange.wordpress.com/2009/04/20/equilibrium-introduces-eq-network/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 21:39:19 +0000</pubDate>
		<dc:creator>Jen Malson</dc:creator>
				<category><![CDATA[About SpotXchange]]></category>
		<category><![CDATA[SpotX for Media Buyers]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=491</guid>
		<description><![CDATA[Equilibrium Introduces EQ Network Hosted Service to Automate Personalized Video Delivery and Monetization Via Advertising From Any Web Video. First of Its Kind Service Facilitates Hyper-Targeting of Ads Using the Easy-to-Deploy Universal Media Delivery Bar. Targeted Insertion and Delivery Service Turns Internet and Mobile Video From a Cost Center to Profit Center. Service Introduced at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotxchange.wordpress.com&amp;blog=1700528&amp;post=491&amp;subd=spotxchange&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spotxchange.wordpress.com/2009/04/20/equilibrium-introduces-eq-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20ee87e87a9960497a18b2e83f1e48af?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jen Malson</media:title>
		</media:content>

		<media:content url="http://spotxchange.files.wordpress.com/2009/04/eq_logo_vert_blk_200px.jpg" medium="image">
			<media:title type="html">eq_logo_vert_blk_200px</media:title>
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		<title>IAB Releases IAMTHELONGTAIL.COM</title>
		<link>http://spotxchange.wordpress.com/2009/03/25/iab-releases-iamthelongtailcom/</link>
		<comments>http://spotxchange.wordpress.com/2009/03/25/iab-releases-iamthelongtailcom/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 17:59:04 +0000</pubDate>
		<dc:creator>Mike Shehan</dc:creator>
				<category><![CDATA[Industry Articles]]></category>
		<category><![CDATA[Mike Shehan]]></category>
		<category><![CDATA[SpotX for Media Buyers]]></category>
		<category><![CDATA[SpotX for Publishers]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=476</guid>
		<description><![CDATA[I recently saw that the IAB produced a video and a new site called http://www.iamthelongtail.com, which highlights some of the stories behind the estimated 1.2 million websites that support themselves through advertising.  Personally, I really found the video very inspiring.  Many of these &#8216;long tail&#8217; publishers have very loyal, niche audiences.  The publishers themselves care [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotxchange.wordpress.com&amp;blog=1700528&amp;post=476&amp;subd=spotxchange&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spotxchange.wordpress.com/2009/03/25/iab-releases-iamthelongtailcom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/afe9adea90cab880435f408a82b3fc6a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Mike</media:title>
		</media:content>

		<media:content url="http://spotxchange.files.wordpress.com/2009/03/longtail.jpg" medium="image">
			<media:title type="html">longtail</media:title>
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		<item>
		<title>2009 Upshot50 Winner &#8211; Marketing Technology Leader</title>
		<link>http://spotxchange.wordpress.com/2009/02/24/2009-upshot50-winner-marketing-technology-leader/</link>
		<comments>http://spotxchange.wordpress.com/2009/02/24/2009-upshot50-winner-marketing-technology-leader/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 21:47:29 +0000</pubDate>
		<dc:creator>Jen Malson</dc:creator>
				<category><![CDATA[Industry Articles]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[SpotXchange Awards]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=457</guid>
		<description><![CDATA[We have a little saying we use over here at SpotXchange when something great happens. Seeing that our parent company is Booyah Networks, it’s not hard to guess what that little saying is. Recently, we had reason to use this catch phrase to express our excitement after learning that SpotXchange is an Upshot50 Winner! I’ll [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotxchange.wordpress.com&amp;blog=1700528&amp;post=457&amp;subd=spotxchange&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spotxchange.wordpress.com/2009/02/24/2009-upshot50-winner-marketing-technology-leader/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/20ee87e87a9960497a18b2e83f1e48af?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jen Malson</media:title>
		</media:content>

		<media:content url="http://spotxchange.files.wordpress.com/2009/02/upshot50seal2.jpg" medium="image">
			<media:title type="html">upshot50seal2</media:title>
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		<item>
		<title>Online Games Find Success in Recession</title>
		<link>http://spotxchange.wordpress.com/2009/02/20/online-games-find-success-in-recession/</link>
		<comments>http://spotxchange.wordpress.com/2009/02/20/online-games-find-success-in-recession/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 22:02:59 +0000</pubDate>
		<dc:creator>Erica Harte</dc:creator>
				<category><![CDATA[Industry Articles]]></category>
		<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[SpotX for Media Buyers]]></category>
		<category><![CDATA[SpotX for Publishers]]></category>

		<guid isPermaLink="false">http://blog.spotxchange.com/?p=426</guid>
		<description><![CDATA[&#8220;In fact, according to leading online video advertising network SpotXchange, in February 2008, over 90% of the InGame video advertisements they served were watched in full. This level of engagement means the effectiveness of the video ad goes through the roof.&#8221; &#8211; From article written by Slingo.com Follow the link below to view full article: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=spotxchange.wordpress.com&amp;blog=1700528&amp;post=426&amp;subd=spotxchange&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://spotxchange.wordpress.com/2009/02/20/online-games-find-success-in-recession/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Erica Harte</media:title>
		</media:content>

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