Archive for September 2006

BusinessWeek: VideoEgg Gets a Jolt of VC

September 27, 2006

BusinessWeek, September 27, 2006, Steve Rosenbush

With $12 million from the Starbucks chairman’s venture capital firm and other investors, the startup capitalizes on the rise of Web video 

Seeing riches in the Web’s sudden emergence as a mainstream vehicle for video, a venture capital firm co-founded by Starbucks Chairman Howard Schulz has agreed to invest millions in startup VideoEgg, has learned. The round of investment is being led by Maveron, a $600 million VC firm based in Seattle. It also includes Silicon Valley’s August Capital, whose latest fund has about $550 million. Several unnamed private investors are joining the round.

The deal involves $12 million that investors are putting into the current round. It’s not clear exactly how large a stake the investors purchased, although it is believed to be about 20%. It’s also unclear how much each investor is committing to the current round, or what the size of their individual stakes will be. A formal announcement of the agreement is expected on Sept. 28.

It’s a major milestone for a company that was launched just last year. It got off the ground when three Yale graduates-David Lerman, Matt Sanchez, and Kevin Sladek-decided they wanted to build a business around a nonprofit initiative they launched in 2002 when they were students. The nonprofit, known as Media Liquid, enlisted 6,500 independent filmmakers to make public-service announcements for nonprofit organizations.

BIG PLANS. The company, originally based in New Haven, Conn., moved to San Francisco last year and picked up an initial round of funding last winter in an earlier deal with August Capital. The company also received early funding from First Round Capital. Chief Strategy Officer Sladek says Lerman, the company’s technology chief, wrote most of the code for the Web site, which allows users to take video from any source and distribute it to any sort of digital device. Sanchez, who studied electrical engineering and computer science at Yale, is CEO.

The company’s next step is to bring video-based marketers and advertisers into the fold. “We think that if we can develop a platform that’s useful for users, and if we can integrate it with advertising that doesn’t detract from the user experience, that we can build something that’s valuable,” Sanchez says.

The site,, is used to download 15 million videos a day. Thanks to recently announced agreements with social networking and media sites Bebo, Dogster, Hi5, AOL (TWX),, and Tagged, VideoEgg plans to generate 50 million downloads a day by the end of 2006.

GROWING QUICKLY. The use of online video has been growing quickly over the past year. Last summer, AOL made headlines when its Webcast of the Live 8 benefit concerts set an audience record of 5 million same-day viewers. CBS (CBS) had a hit last spring when its Webcast of Final Four college basketball drew a huge audience (see, 3/13/06, “March Madness: CBS’s Killer App”). And anyone who has followed media over the last year has heard of YouTube, an online destination where viewers download a stunning 100 million videos a day.

Convinced that the Web is emerging as a legitimate medium for distributing professional and amateur video alike, media companies, investors, and entrepreneurs are looking to capitalize on the trend. This month, Apple Computer (AAPL) said it will begin selling full-length movies from its iTunes music store, where short-form video is already a hot commodity (see, 9/13/06, “Apple’s iTV: Bridging the Big Divide”).

NBC (GE) has launched a venture called NBBC, which will syndicate video over the Web. MobiTV, which streams video to wireless phones, just raised $70 million in financing (see, 7/13/06, “MobiTV Lands a Cool $70 Million”), and startup Grouper was acquired by Sony (SNE) for $65 million (see, 8/23/06, “Online Video: Tasty Takeover Targets”).

GOOD FIT. VideoEgg isn’t trying to compete with sites such as YouTube, Grouper, Veoh, Google (GOOG), Yahoo! (YHOO), or AOL, which are destinations for viewing all sorts of amateur and professional video. “We don’t see a lot of value in being the second- or third-largest destination for video,” Sladek says.

He believes that video is going to become ubiquitous on the Web. But video is complicated. Few Web sites have the resources to build their own video distribution infrastructure. VideoEgg plans to serve the needs of those sites, providing behind-the-scenes video infrastructure to users ranging from personal Web pages to large social networking sites.

Maveron partner Jonathan Fram said the investment was a good fit for Maveron’s strategy, which focuses on mainstream consumer trends. “Online video now is mainstream to the nth degree,” says Fram, a former general manager at media company Bloomberg. As video takes off, few sites will have the ability to manage it on their own. “VideoEgg has to exist. We think it can be a very big company,” he says.

VideoEgg isn’t alone, however. Many sites are putting resources into video in various ways. The founders of Skype, for example, are preparing to launch a video distribution site that makes use of peer-to-peer technology, a decentralized system that uses members’ computers as its infrastructure (see, 7/24/06, “Kazaa, Skype, and now ‘The Venice Project'”). “We don’t think anyone is doing quite what VideoEgg is doing, though,” says August’s David Hornik, who met the founders last year at a Demo conference.

REVENUE SOURCES? Other video sites such as Veoh Networks, a Time Warner partner with funding from Michael Eisner, also use peer-to-peer technology. But VideoEgg’s chief marketing officer, Troy Young, says peer-to-peer may be well suited to popular entertainment, but not niche video.

“Peer-to-peer assumes that 100 people have the same content, and that 20 of them are online at once, so that others can access the content. That doesn’t work when you are distributing millions of niche videos,” he says. VideoEgg leases bandwidth from Akamai (AKAM), the Internet infrastructure company.

The biggest challenge for VideoEgg is developing a revenue model. It has started to sell ads through a new VideoEgg Network. Clients such as Unilever (UL) and Fox Searchlight (NWS) already have placed advertising on the network, which streams it in batches to users, targeting them according to their tastes and interests. The company is also partnering with Booyah Networks, of Westminster, Colo., a four-year-old marketing company that is creating an exchange where marketers can post their own online video ads.

Down the road, the company can open an additional source of revenue by helping Web sites syndicate, or share, their content, according to Fram.

No matter how well VideoEgg fares, one thing can’t be disputed: The sheer velocity of its growth is further evidence that video on the Web has hatched.

Link to article


Booyah Networks debuts SpotXchange–auction-based, self-service video ad serving platform

September 25, 2006

Publisher partners include, VideoEgg,,, LSN Productions, and more.

NEW YORK September 25, 2006 Booyah Networks, Inc., announced the beta launch of SpotXchange, its auction-based video ad serving platform at The IAB’s Mixx Conference this week. The SpotXchange self-service tools are now publicly available to both publishers and advertisers. Publishers in the initial beta launch phase include, VideoEgg,,,, LSN Productions,,, and more.

“We have been seeing unending growth in the number of video bloggers, the quality of their content and the size of their viewing audiences. With all this expansion, of course new market opportunities also arise,” said CEO Mike Hudack. “SpotXchange is absolutely doing the right thing by offering a powerful and neutral marketplace that all content creators and advertisers can benefit from. We are thrilled to offer our users the chance to participate and reap further rewards for the great work they do as they create the next generation of entertaining video shows.”

Research firm eMarketer estimates video-related advertising will surge to $2.4 billion by 2010, up from $385 million in 2006. Publishers and advertisers face unique challenges in capitalizing on the opportunities posed by this emerging space. Publishers need a platform that will facilitate the sales and ad delivery process, while advertisers require the means to target and control their online video ad campaigns, in real-time.

SpotXchange was designed with these challenges in mind. By connecting publishers and advertisers, SpotXchange allows video ad spots to be purchased and published more fluidly and cost effectively than traditional ad networks or static, fixed price, negotiated contracts.

“We’ve all watched the phenomenons of YouTube and MySpace. Users are consuming professionally-produced and user-generated videos online at increasingly significant rates,” said Booyah’s President and CEO Michael Shehan. “We are making it easier for advertisers and publishers to navigate this new marketing channel. The self-service tools and real-time performance statistics provide advertisers the same control, ease and flexibility of campaign management that direct response marketers get with sponsored search. SpotXchange also creates a more competitive marketplace by aggregating advertisers into an auction-based platform, which increases revenues for publishers.”

Publishers are able to

  • Sell more streaming video inventory by allowing an aggregated group of advertisers and agencies to compete for available ad slots through an open exchange system.
  • Deliver a variety of targeted video ads through a call to the SpotXchange system. The call contains information about available impressions, including max duration of the commercial, consumer location, banner size requested, video format (Windows, Flash, or QuickTime), etc.
  • Control which commercials play on their site and effectually maintain brand integrity.
    See how their content is being monetized with an advance reporting interface that updates dynamically.
  • Provide a private label platform allowing publishers to auction off their own inventory using the SpotXchange platform.

Advertisers are able to

  • Upload video commercials, corresponding banners, and tracking URLs using SpotXchange’s powerful ad builder product. Advertisers can even shoot a commercial, directly load the footage from a video camera and edit using SpotXchange ad builder tools.
  • Access and sponsor a deep pool of available inventory from one marketplace within minutes, not days as in traditional sponsorships.
  • Target by publisher, geographic location (country, state, city, zip or DMA), daypart (time-of-day and date), demographic and contextual category.
  • Access immediate performance stats. 
  • Optimize campaigns dynamically with no minimum spend commitments.

About Booyah Networks

Booyah Networks (, founded in 2001, is an online marketing and technologies company. The company’s divisions, The Booyah Agency ( and SpotXchange ( leverage their Internet expertise, technologies and distribution tactics to maximize online marketing efforts on behalf of their clients. Headquartered in Westminster, Colo., the company also has an office in Los Angeles. In 2006 Booyah received notable local and national accolades as it was ranked #1 in the Advertising/Marketing category on the Inc. 500 list of fastest growing private companies in America and was honored as The Emerging Business of the Year by The Denver Chamber of Commerce.