Former Media News Group Sales Manager to head sales for online video ad marketplace.
WESTMINSTER, CO December 12, 2006 – Online video advertising network SpotXchange, hired Bryan Blood as sales director.
“With online video advertising projected to see tremendous growth over the next several years we needed to hit the ground running with the sales efforts for SpotXchange. Bryan’s experience and background made him the obvious choice to lead those efforts,” says Michael Shehan, president and CEO. “Bryan has held key sales and management positions at fast growing media companies like Belo and Media News Group, so he brings a wealth of skills, contacts and experience to his position. We are excited to welcome him to the team.”
Bryan comes to SpotXchange from Media News Group Interactive where he spent nearly three years as a national sales manager. Here, he was responsible for generating national advertising revenue for Media News Group’s 40 Web site network, including The Oakland Tribune, The LA Daily News, The Salt Lake Tribune, The Denver Post, The Connecticut Post and LA.com. He was also tasked with interactive sales training and support to all newspaper sales staff. Bryan’s background also includes time at Belo Interactive (Belo Corporation), Internet.com (Jupiter Media Corporation), Rocky Mountain News and MCI WorldCom.
SpotXchange leverages the best of search engine marketing with an ad-matching, ad-serving technology platform for online video ads (eMarketer projects that online video ad spending will reach $410 million this year).
The platform brings publishers and advertisers together in one marketplace.
The self-service, auction-based pricing structure makes it cost effective for advertisers.
The platform allows publishers and advertisers to trade media more equitably and cost effectively than traditional ad networks or static, fixed price, negotiated contracts.