Archive for January 2007

SpotXchange execs to speak, exhibit at OMMA Hollywood March 19, 20

January 24, 2007

WESTMINSTER, CO – February 28, 2007 – SpotXchange, a division of Booyah Networks, Inc., will be at OMMA Hollywood this March to introduce attendees to its auction-based online video advertising network.

Founder and CEO Michael Shehan will participate on the panel, Bang the Gavel: Will Auction Based Pricing Dominate the Online Landscape? at 4:45 p.m. on Monday, March 19.

Company representatives will be available at booth number 204 during expo hours. Appointments for demonstrations and interviews are being scheduled prior to the show.

About SpotXchange
The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Network ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate, blip.tv, GoFast, Visible World and others. Visit SpotXchange online at http://www.spotxchange.com. 

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SpotXchange expands East Coast team

January 23, 2007

WESTMINSTER, CO – January 23, 2007 – Online video ad serving division SpotXchange, hired Paul Bowlin as regional sales director. Paul will run the company’s East Coast office.

“This is the year to make things happen with online video advertising. As such, we are continuing to invest heavily in our sales team. Paul will play a key role in making our presence known on the East Coast,” said Michael Shehan, president and CEO. “Paul brings SpotXchange the experience and know-how to make a splash on Madison Avenue. He has spent the past eight years educating advertisers and agency executives on the power of emerging technologies in advertising. His prior work in broadcast and search shows depth to his understanding of not only what is out there, but what advertisers need to know to reach audiences in today’s evolving marketing landscape.”

Paul joins SpotXchange from BrightSpot Media where he was the director of sales for the Eastern Region. Since 1998, Paul has worked for innovative broadband advertising companies, such as Lightningcast, FMiTV Networks and broadcast.com (now part of Yahoo). “The broadband distribution channel is commanding attention from advertisers and their agencies with its premium content and its massive audience reach, so the timing is perfect to introduce an easy-to-use, open-auction marketplace for online video advertising sales. SpotXchange has the built-in tools necessary to effectively target audiences that our clients need to reach,” said Bowlin.

SpotXchange leverages the best of search engine marketing with a self-service, auction-based ad-matching, adserving technology platform that brings publishers and advertiser together in one marketplace.

  • The platform allows publishers and advertisers to trade media more equitably and cost effectively than
    traditional ad networks or static, fixed price, negotiated contracts.
  • Targeting is on a granular level, advertisers can target publishers by geographic location (country, state, city,
    zip or DMA), daypart (time-of-day and date), demographic and by contextual category.

About SpotXchange
The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Network ranked 23rd on Inc. Magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate, blip.tv, GoFast, Visible World and others. Visit SpotXchange online at www.spotxchange.com.

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SpotXchange sponsoring the IAB’s Digital Video Leadership Forum in NYC, May 2007

January 19, 2007

WESTMINSTER, CO – January 19, 2007 – SpotXchange, a division of Booyah Networks, Inc., heads to the Big Apple in May to participate in the IAB’s Leadership Forum: Digital Video. SpotXchange joins attendees in a big picture look at the evolving digital video space. Company representatives will be available in the lobby between sessions for demonstrations. Appointments and interviews can be made in advance.

About SpotXchange
The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Network ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate, blip.tv, GoFast, Visible World and others. Visit SpotXchange online at www.spotxchange.com.

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SpotXchange to exhibit at ad:tech San Francisco April 25, 26

January 17, 2007

WESTMINSTER, CO – January 17, 2007 – SpotXchange, a division of Booyah Networks, Inc., will be at ad:tech San Francisco April 24 through 26. The company will announce new advertiser and publisher partners as well as new features to the company’s auction-based online video advertising network. Company representatives will be available at booth number 6088. Appointments for demonstrations and interviews can be made prior to the show.

About SpotXchange
The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Network ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate, blip.tv, GoFast, Visible World and others. Visit SpotXchange online at www.spotxchange.com.

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SpotXchange to participate in the 2007 AAAA Conference in Las Vegas, February 28 – March 2

January 8, 2007

WESTMINSTER, CO – January 8, 2007 – SpotXchange, a division of Booyah Networks, Inc., joins attendees at the American Association of Advertising Agencies (AAAA) in Las Vegas for its annual conference and trade show. Company representatives will be available in the expo hall, at booth 406, for demonstrations and interviews. Advance appointments are being taken prior to the show.

About SpotXchange
The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Network ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate, blip.tv, GoFast, Visible World and others. Visit SpotXchange online at www.spotxchange.com.

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