WESTMINSTER, CO – January 23, 2007 – Online video ad serving division SpotXchange, hired Paul Bowlin as regional sales director. Paul will run the company’s East Coast office.
“This is the year to make things happen with online video advertising. As such, we are continuing to invest heavily in our sales team. Paul will play a key role in making our presence known on the East Coast,” said Michael Shehan, president and CEO. “Paul brings SpotXchange the experience and know-how to make a splash on Madison Avenue. He has spent the past eight years educating advertisers and agency executives on the power of emerging technologies in advertising. His prior work in broadcast and search shows depth to his understanding of not only what is out there, but what advertisers need to know to reach audiences in today’s evolving marketing landscape.”
Paul joins SpotXchange from BrightSpot Media where he was the director of sales for the Eastern Region. Since 1998, Paul has worked for innovative broadband advertising companies, such as Lightningcast, FMiTV Networks and broadcast.com (now part of Yahoo). “The broadband distribution channel is commanding attention from advertisers and their agencies with its premium content and its massive audience reach, so the timing is perfect to introduce an easy-to-use, open-auction marketplace for online video advertising sales. SpotXchange has the built-in tools necessary to effectively target audiences that our clients need to reach,” said Bowlin.
SpotXchange leverages the best of search engine marketing with a self-service, auction-based ad-matching, adserving technology platform that brings publishers and advertiser together in one marketplace.
The platform allows publishers and advertisers to trade media more equitably and cost effectively than
traditional ad networks or static, fixed price, negotiated contracts.
Targeting is on a granular level, advertisers can target publishers by geographic location (country, state, city,
zip or DMA), daypart (time-of-day and date), demographic and by contextual category.
The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Network ranked 23rd on Inc. Magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate, blip.tv, GoFast, Visible World and others. Visit SpotXchange online at www.spotxchange.com.