Archive for April 2007

On Digital Media: Episode #32: Mike Shehan, CEO of Booyah Networks and SpotXchange

April 26, 2007

In another installment of Digital Media Makers, our guest is Mike Shehan, CEO of Booyah Networks and Spotxchange.

SpotXchange is a hosted ad management platform for streaming video that provides targeted ad insertion and scheduling, campaign management and reporting. It’s billed as the world’s first auction-based exchange for streaming video advertising.

SpotXchange borrows many of the best practices of sponsored search and applies them to an online video ad marketplace. These practices include, self-service tools, free market bidding, transparent reporting, an aggregated marketplace, and real-time tracking and optimization.

John Federico had an opportunity to sit down with Mike to discuss Spotxchange, its role in the market for streaming video and the Company’s plans for growth.

About Mike Shehan

A longtime Internet entrepreneur, Michael founded Booyah Networks in May 2001. Michael’s first company was LOGEX International, LLC, an e-commerce solutions provider focused on the retail and catalog industries in 1996. LOGEX was acquired by AppNet in 1998. AppNet went public in 1999, and then it was acquired by CommerceOne (NASDAQ: CMRC) in 2000. Michael served as president for AppNet’s two fastest growing divisions – e-Commerce Solutions and Outsourcing Services divisions. Immediately prior to founding Booyah Networks, Michael was the CEO of Ereo, Inc, a venture backed image search technology. Michael holds a bachelor’s degree from Vanderbilt University.

Our closing music is Democracy from Alexander Blu.

Link to podcast


ClipSyndicate, SpotXchange Announce Online Video Advertising Deal

April 25, 2007

SpotXchange to serve video ads for Next-Generation Premium Video Syndication Platform

SAN FRANCISCO, CA. April 25, 2007 – ClipSyndicateTM, a next-generation ad-supported premium video syndication network, and SpotXchange, the video ad serving division of Booyah Networks, a digital marketing and technologies company, announced today an advertising distribution partnership.

“The SpotXchange marketplace provides great flexibility and extensibility to the ClipSyndicate video syndication network,” said Sean Morgan, CEO of ClipSyndicate. “Advertisers seeking to reach our audiences can target them through our key categories or demographics using the SpotXchange marketplace. In minutes, advertisers can load their video commercials and adjacent banners, and target ClipSyndicate’s network of sites by categories, regions, time of day, and optimize campaigns in real-time as they gather performance data.”

ClipSyndicate and SpotXchange will experiment with new video ad formats, but initially the companies will sell and serve in-stream video commercials and companion banners. ClipSyndicate’s participation will enhance the SpotXchange marketplace by allowing advertisers to reach targeted users in the ClipSyndicate network. ClipSyndicate’s syndication partners include major news media (e.g., The Associated Press, Bloomberg, ClearChannel, Meredith Corporation and more), which continues to be a major tool in capturing eyeballs online. Late 2006 findings by Ipsos Insight from MOTION of digital video behaviors found 75 percent of all online video streamed were news-related.

“ClipSyndicate puts our advertisers in front of engaged, highly targeted online audiences. They are taking online video to the next level by providing advertisers a unique opportunity to target their campaigns in professionally produced, fully licensed content,” said Michael Shehan, CEO of Booyah Networks. “Advertisers are assured that their messages will be associated with premium content, which eliminates much of the risk associated with the user-generated video sites, while reaching key audiences through targeted verticals in ClipSyndicate’s network of sites. We are very excited about our partnership with ClipSyndicate.”

With thousands of registered vertical Web publishers and bloggers leveraging ClipSyndicate to video-enable their sites with fully-licensed premium video clips from hundreds of content partners, the ClipSyndicate network provides advertisers with one of the most attractive opportunities available to reach engaged, targeted audiences on the Internet.

SpotXchange breaks advertising buying boundaries by setting up the Internet’s first self-service, auction-based video ad serving platform that allows sites that stream videos to sell their remaining video ad inventory to an aggregated audience of advertisers and agencies. SpotXchange takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to an aggregated marketplace of in-stream ad inventory.

About Booyah Networks

Booyah Networks, founded in 2001, is a Colorado-based online marketing and technologies company. The company’s divisions, The Booyah Agency ( and SpotXchange ( use their expertise, technologies and distribution tactics to maximize online marketing efforts on behalf of their clients. In 2006, Booyah Networks ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. Booyah has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include VideoEgg,, Little Tikes, DVD Empire, Thought Equity, and others. Visit Booyah Networks online at

About ClipSyndicate

ClipSyndicate, a next-generation ad-supported online video content syndication platform, enables respected broadcasters and video content producers to easily monetize their content and extend their brands through an Internet distribution channel that syndicates video clips to thousands of vertical Web sites in need of rich media content. Broadcast content providers and Web publishers alike benefit financially from ClipSyndicate by sharing in the advertising revenues generated through the ClipSyndicate media player.

Launched in 2006, ClipSyndicate is a service of Critical Mention Inc., the most comprehensive Web-based television search and broadcast monitoring service. Critical Mention ( is privately held, with headquarters in New York City. For more information please visit