Visible World Partners With SpotXchange to Deliver Targeted Online Video Advertising

Deal Enables Advertisers and Agencies to Dynamically Customize Web Video Ads for Specific Audiences, Occasions and Locations

New York-JULY 16, 2007-Visible World, the leading video advertising technology and services company, today announced that it will work with SpotXchange, the Internet’s first self-service exchange for online video ads, to enable advertisers and agencies to customize online video ads for specific demographics, geographic locations, market conditions, and other real-time data.

Visible World’s best of breed, cross platform solution enables the creation, delivery and monitoring of dynamically customized video ads within any media plan. Building on the momentum of the recent launch of Visible World’s broadband division, the SpotXchange agreement enables Visible World’s advertisers to optimize video messages across hundreds of targeted web sites.

SpotXchange provides advertisers and agencies the ability to target video spots geographically, demographically and contextually. The company will now leverage Visible World’s Emmy-award winning video targeting and versioning technology to enable the content of the ads themselves to be customized to deliver optimized messages based on any set of data such as zip code, temperature or weather conditions to sports scores, stock prices, and mortgage rates. For example, for an automotive client’s campaign, the system might serve a video ad for an SUV or light truck in response to a call from a rural region, and an ad for a sedan in response to a call from an urban location. Ads can also be customized to provide location-specific details such as dealer information and local promotions.

“Online advertisers have a high expectation for targeting and customer relevance,” said Michael Shehan, SpotXchange President and CEO. “SpotXchange allows media buyers to optimize their media budgets in real time with complete transparency on where their ads are running. By working with Visible World, media buyers get the added benefit of also optimizing the messaging that our viewers are receiving.”

“Advertisers are used to targeting their display ads online, now they can target their rich media banners and in-stream video in the same way,” said Andy Sheldon, vice president Broadband & Wireless at Visible World. “With the help of partners like SpotXchange, our new broadband division is creating a seamless best-of-breed solution for dynamically optimized video messaging through any channel for the highest possible level of targeting, campaign management, and customer impact.”

Visible World has over 200 advertisers using its system of targeting and versioning for video advertising. The new broadband division and supporting partnerships come in direct response to advertiser interest in delivering their campaigns for broadband.


The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Network ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate,, GoFast, Visible World and others. Visit SpotXchange online at


Visible World provides a complete, cross-platform solution for electronically creating, delivering, and monitoring dynamically customized video ads within any media plan. Our integrated IntelliSpot® solution enables advertisers to edit their content on-the-fly, automatically, anywhere and anytime they run to reflect the time, location, and context in which the ads appear. Visible World was founded in 2000 by advertising and media veterans and is based in New York, NY.

SpotXchange contact: Valerie Quintanilla,, 303.345.6623

Visible World contact:  Amy Janzen,, 917-209-6819

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Explore posts in the same categories: About SpotXchange, Press Releases

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