SpotXchange to include comScore Video Metrix audience data for targeting video campaigns

WESTMINSTER, CO August 6, 2007 – Online video ad campaigns can be targeted more precisely than ever before as SpotXchange ( announces that it will be providing video audience measurement information from comScore Video Metrix to clients using SpotXchange’s auction-based online video advertising marketplace.

According to comScore Video Metrix reports, “primetime U.S. video streaming activity occurs on weekdays between 5 and 8 p.m.” (March 2007, Information like this is invaluable for advertisers getting into the online video ad game. Now, advertisers using the SpotXchange marketplace can leverage comScore’s measurement service for targeting online video ad campaigns.

comScore (NASDAQ:SCOR) will provide a customized monthly report to SpotXchange with information on all the publishers and syndication networks in the video ad serving marketplace. Information will be aggregated for all sites and by individual sites in the SpotXchange network, giving advertisers a look at the potential audience reach – a powerful resource for advertisers who make buying and targeting decisions. The report will list unique viewers by demographics, total video streams initiated, total video streams per viewer, total minutes of video streams, total minutes of video streams by viewer and gross rating points.

“We’re using a customized version of the comScore Video Metrix report to provide advertisers with a monthly audit of the impressions available in the SpotXchange marketplace,” said SpotXchange CEO, Michael Shehan. “This report enables SpotXchange advertisers to target their campaigns more precisely than ever. SpotXchange has the tools in place to target down to zip code, gender, income, and more. But, it was imperative we incorporate a third party online measurement service to validate our reach and demographics. We chose comScore because our advertiser and agency clients require in-depth audience data for making targeted advertising buys.”

“We are pleased to provide SpotXchange with information from our comScore Video Metrix service,” said Erin Hunter, comScore executive vice president of media and entertainment. “SpotXchange offers advertisers targeting capabilities not yet seen in the online video advertising space. Using the data from our customized comScore Video Metrix report, SpotXchange will empower advertisers to design effective video ad campaigns.”

Based in Colorado and launched in November 2006, SpotXchange is the first online video advertising platform to allow advertisers and publishers to buy and sell online video advertising in a true, real-time auction marketplace. With SpotXchange, advertisers can buy and manage online video ads with the ease and efficiencies currently offered for search engine marketing campaigns. The SpotXchange patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to an aggregated marketplace of in-stream video ad inventory. Currently, the SpotXchange marketplace represents over one billion monthly impressions.

About SpotXchange

The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Networks ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate,,, NeoEdge, Visible World and others. Visit SpotXchange online at


Contact: Valerie Quintanilla, SpotXchange, 303.345.6623,

Explore posts in the same categories: About SpotXchange, Press Releases

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