StreamingMedia.com: The 2007 Streaming Media Readers’ Choice Awards Winners

StreamingMedia.com by Eric Schumacher-Rasmussen, October 19, 2007

The inaugural Streaming Media Readers’ Choice Awards garnered nearly 120 nominations and votes from more than 3,000 readers. And the winners are . . .

All we knew going into this, the inaugural Streaming Media Readers’ Choice Awards, was that we had no idea what we were getting into. Maybe that’s not entirely true, but the two-week nomination period and three-week voting process brought with it more surprises than any of us here could have anticipated. After much wailing and gnashing of teeth, we’d settled upon 16 categories that we felt covered the breadth of products and services in the industry. But we severely underestimated just how fluid some of these categories would be (Quick: Define “IPTV” in ten words or less, and simply saying “internet protocol television” won’t cut it) or how multipurpose so many of these products are. For almost every argument why a particular product belonged in a particular category, there was a counterargument that it belonged elsewhere, or at least that any single category was insufficient to define everything that product was capable of.

But even if it was under protest, 92 companies submitted almost 120 products or services (or were nominated by customers or others in the industry). Some companies engaged in overt get-out-the-vote campaigns with their customers, or so we heard through the grapevine. That seemed eminently fair to us, and in the end probably helped some smaller companies compete with vendors who have much more name recognition. When all was said and done, more than 3,000 readers of Streaming Media magazine and StreamingMedia.com logged their votes-and that count came after our crack IT department de-duped the list and we removed some of the obvious ballot-box stuffers (you know who you are).

So here are the winners and first and second runners-up in each category. It’s a list full of names both familiar and new, and while we might quibble about what any particular first-place finish means, one thing is beyond debate: This industry is healthier, more dynamic, and more vital than it’s ever been. And with that, everyone wins.

Video Advertising Platform

SpotXchange
First runner-up: Digitalsmiths VideoSense
Second runner-up: Eyeblaster Ad Campaign Manager
The lack of standards for ad length, placement, and other factors continued to hinder the potential growth of online video advertising in 2007. On the other hand, a lack of standards opens the door to innovative approaches like SpotXchange. SpotXchange sets up a platform on which online video publishers can auction off available inventory to media buyers and advertisers who then bid on open slots. Once they purchased the slots, the advertisers can upload their commercials and target them by publisher, time of day, region, and category using SpotXchange’s self-serve Marketplace interface.

Targeting is, of course, the name of the game, and first runner-up Digitalsmiths VideoSense allows for automated matching between advertising and appropriate content based on metadata generated by its software. And nobody offers a more comprehensive ad solution than Eyeblaster’s Ad Campaign Manager, which collects the company’s established deployment and measurement tools into a seamless suite of applications.

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Explore posts in the same categories: Media Coverage, SpotXchange Awards

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