ad:tech NY 2007

small-blood.jpg Yes, it’s that time of year again! The grand-daddy of all online shows for the interactive marketing community reconvenes in the advertising Mecca of New York City for ad:tech NY ( on November 5-8th. This year’s show promises to be no different than those in year’s past; chaotic and frenzied with little time to accomplish anything with absolute certainty. However, if you are able to pry yourself from the BlackBerry and your feet are asking for a break, stop by any number of presentations being held on Emerging Platforms.

Yesterday’s MediaPost article by Cory Treffiletti, “Defining Catalytic Media; Beyond Standard Opportunities” should aid in fueling your attendance to several of these panels on advertising exchanges and video. These are the newest innovations that stand to have the greatest impact, including overall growth potential, for years to come. These presentations will, if nothing else in my opinion, leave you a bit more informed about online video, video networks and exchanges and hopefully will leave you asking several questions-isn’t this what life is all about?

Here is a list of four panels in no specific order that I recommend to those interested in online video:


Video+Search+Contextual Targeting: Is the Holy Grail Upon Us?

Analyzing Online Advertising Exchanges


Video Workshop

Digital Advertising Networks: Making Sense of an Evolving and Expanding Landscape

SpotXchange is an ad:tech exhibitor, booth # 2114. Stop by after attending one of the above panels and let us try answering your questions about online video advertising. We can’t promise we will have all of the answers but we might just leave you asking more questions!

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