kaizen1.jpgThe engineering team at SpotXchange is always striving to improve our network’s ability to help advertisers manage their online campaigns, while helping publishers maximize their revenue opportunities. We pushed a significant amount of new code recently that should result in some noticeable improvements in both our self-service advertiser tools as well as our self-service publisher tools.The most apparent improvement advertisers will notice in the online tools is increased speed and response, particularly while searching our marketplace for appropriate advertising opportunities. As the number of publishers and channels in our marketplace has grown, backend systems have had to sift thru ever greater volumes of data to help advertisers find opportunities relevant to their needs. The new code makes these processes run more quickly.

We likewise made some improvements to the UI to make the tools easier to navigate and browse, and to allow the advertiser to display their online campaign data the way they want to see it.

The publisher tools have likewise been improved. There is a new 7 day rolling report that provides a performance snapshot of the most recent 7 day calendar. The addition of sortable columns makes it easier for publishers to see relevant statistics about their channels, and should be particularly welcomed by some of our larger publishers who may have dozens of individual channels in our marketplace.

On the backside, we have completed the work that will allow us to provide white label advertiser and publisher platforms, and hope to launch our first white label network next month.

Explore posts in the same categories: Doug Render, Product Updates, SpotX Announcements, SpotX for Media Buyers, SpotX for Publishers

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