The Wall Street Journal: A Wider Web to Find Their Niche

The Wall Street Journal, By Stephanie Kang, 10/30/07

“There’s a huge lack of high-quality inventory to sponsor,” says Michael Shehan, chief executive officer of online video-ad network SpotXchange, a unit of Booyah Networks, which has run ads for the film “1408” and for companies like SunTrust Banks on Voxant’s network of niche Web sites.

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