SpotXchange CEO to discuss paying for performance in online video advertising at OMMA Video in Hollywood

What: Michael Shehan, president and CEO of SpotXchange, the first online video advertising platform to allow advertisers to leverage the power of broadcast advertising on the Web will present at OMMA Video in Hollywood on November 14, 2007.

Shehan and fellow panelists will present, “Paying for Performance” a discussion about how performance is reviewed and measured in online marketing and how those metrics will be used to translate success in the world of online video advertising.

SpotXchange representatives will also be available in the expo hall during show hours to discuss the issues surrounding online video advertising. SpotXchange demonstrations and interviews with Shehan can be arranged prior to the event.

Where: OMMA Video
Roosevelt Hotel
7000 Hollywood Blvd., Hollywood CA 90028

Who: Michael Shehan Founder, President, Chief Executive Officer, SpotXchange

When: Paying for Performance
Wednesday, November 14, 2007
2:45 p.m.

Contact: Valerie Quintanilla

About SpotXchange
The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Networks ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate, Voxant, Blinkx,,, NeoEdge, Visible World and others. Visit SpotXchange online at


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