Attention SpotXchange Publishers: New Enhanced Channel Management Tools – Pushed November 8

We just completed some new functionality that will enhance your visibility among advertisers in our network and allow you to provide additional information about the specific advertising opportunities your properties offer.

You will notice these enhancements when you create a new channel or edit your existing channels.

  • Media Kit – You can now upload a media kit—advertisers will have direct access to this document to help them make more informed decisions about your offering.
  • Channel Image – You may likewise upload a thumbnail logo that will be used to graphically represent your properties in the SpotXchange marketplace.
  • Enhanced Demographics – We have made the demographic profiles more comprehensive for advertisers. Publishers can now provide detailed demographic information about their audience, and designate which 3rd party measurement service (e.g. – comScore, Quantcast, etc.) provided the information. While this field remains optional, you are encouraged to complete it to the extent that you have user demographic data available—we have found that advertisers frequently turn to this type of information to guide their purchasing decisions.
  • Ad Filters – There are several new content filters that you can apply to your channels to exclude additional unwanted ad categories: sweepstakes, religion, land based casinos and dietary supplements.
  • InStream Ad Slot Position – To further help advertisers target their campaigns, you may now specify if you are showing instream ads in “pre”, “mid”, “post”, or multiple positions.
  • InGame Ads – We have separated “casual gaming” advertising opportunities out into a distinct ad type, to better call attention to this growing niche in our marketplace. If you are a casual game publisher or network, you will want to update your profile to reflect that your channels represent casual gaming opportunities.
  • InnerStream Ads – Publishers can now apply to serve our new overlay ad, called InnerStream, that we plan to launch later this year. Stay tuned.
  • Network Bids – Finally, you are now able to set minimum CPM limits to ads targeted across network, separately from the minimum CPM you set for ads targeted specifically to your channels. By way of example, while you might want a $10 CPM minimum for ads specifically targeting your SpotXchange channels, you may be willing to accept an ad targeted to Wisconsin that runs across our network, at a CPM of only $5. This lower value ad would only be shown to your users from Wisconsin.

I encourage you to login and update all these new fields in your channel profiles at your earliest opportunity. Feel free to ping me if you have any questions. Doug@booyahnetworks.com

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Explore posts in the same categories: Best Practices, Doug Render, Product Updates, SpotX Announcements, SpotX for Media Buyers, SpotX for Publishers

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