Archive for March 2008

Nina DiSesa Interview

March 31, 2008

Provided by SpotXchange Publisher Big Think. 

Nina DiSesa, the chairman of McCann Erickson, New York talks about the art of effective advertising, reaching an audience, and the case study of Mastercard’s Priceless campaign.

For more from this interview please go to Big Think, http://www.bigthink.com/user/nina-disesa.

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Publisher Spotlight: TVU networks

March 31, 2008

TVU networks brings live TV to a global audience via the Internet. The sites viewership centers on young, white-collar professional men; their favorite channels usually cover news and sports.

You can watch on TVU networks on your Windows PC over a broadband Internet connection. This service is dedicated to bringing you TV that you can’t get from cable or satellite, such as news and sports from around the world.

Most exciting of all, viewers can become broadcasters using TVU networks’ free Broadcast application. This application, combined with a standard-grade PC and a typical broadband Internet connection, allows anybody to become a broadcaster. This basic set-up allows any number of viewers world-wide to watch your channel.

TVU networks News…

StreamingMedia.com, TVU Showcases In-stream Video Ads for HP, Rolex and NetJets
TVU’s Live Internet Broadcast of the Sampras vs. Federer Tennis Showdown marks commercial launch of in-stream video ads.

Contact your sales rep for inventory at sales@spotxchange.com.

SpotXchange at NAB

March 28, 2008

What: SpotXchange representatives will be available at thePlatform Partner Pavilion The NAB Show during show hours. SpotXchange demonstrations and interviews can be arranged prior to the event.

When: April 14-17, 2008

Where: NAB, Las Vegas Convention Center, thePlatform Partner Pavilion, South Hall Upper, SU01326

Who: Contact Mike Shehan, mike@spotxchange.com, to set up a meeting.

Press Contact: Valerie Quintanilla, Valerie@spotxchange.com, 303.345.6623

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.

SpotXchange at ad:tech San Francisco, April 15-16

March 28, 2008

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What: SpotXchange representatives will be available at booth 6354 in the exhibit hall at ad:tech San Francisco during show hours. SpotXchange demonstrations and interviews can be arranged prior to the event.

When: April 15-16, 2008

Where: ad:tech San Francisco, Booth # 6354, Moscone Center

Who: Contact Bryan Blood, bblood@spotxchange.com, or Mark Reynolds, mark@spotxchange.com, to set up a meeting.

Press Contact: Valerie Quintanilla, Valerie@spotxchange.com, 303.345.6623

About SpotXchange

The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.

MediaPost: SpotXchange Unveils Video Ad Serving Partnership With Big Think

March 26, 2008

Online Media Daily, News Brief, Wednesday, Mar 26, 2008 7:01 AM ET

WEB VIDEO ADVERTISING NETWORK SPOTXCHANGE on Tuesday announced a video ad-serving partnership with online video hot spot Big Think.

Launched in January, Big Think houses hundreds of hours of video interviews with such notables as journalist Jim Lehrer, British magnate and chairman of Virgin Atlantic airline Sir Richard Branson, musical artist Moby, and alternative-health guru Deepak Chopra.

The companies plan to work together to create new ad units to best serve users and advertisers. Big Think is currently using SpotXchange’s pre/mid/post roll InStream unit, and will soon use the InnerStream overlay unit.

–Gavin O’Malley

Link to article

Big Think selects SpotXchange for online video ad serving

March 26, 2008

‘YouTube for intellectuals’ offers advertiser-friendly user-generated-type content

WESTMINSTER, CO March 26, 2008 – Today leading online video advertising network SpotXchange announced a video ad serving partnership with online video hot spot Big Think.

“We’re thrilled to introduce Big Think to our advertisers. The site lives up to its name with high-quality, original and engaging content,” said SpotXchange CEO/President Michael Shehan. “Big Think reaches an attractive audience in an advertiser-friendly environment and features original content that presents no licensing issues. This is content our advertisers will love.”

Big Think’s January 2008 beta launch was greeted with much fanfare. Aside from its notable angel investors and sizeable funding, the site boasts insightful and powerful content. Big Think houses hundreds of hours of video interviews with today’s leading thinkers, movers and shakers.

Interviews and topics include,
o Jim Lehrer, “What should the big issues of the 2008 presidential election be?”

o Sir Richard Branson, “Beyond a brand, what is Virgin?”

o Moby, “What advice do you have for young artists?”

With a crisp white background these short-form captivating informational interviews create an anomaly for advertisers who often shy away from user-generated-style video. The companies will work together to create new ad units that will best serve users and advertisers in this unique online environment. Big Think is currently using SpotXchange’s pre/mid/post roll InStream unit and will soon use the InnerStreamTM overlay unit.

“We weighed the options for our online video ad serving needs and selected SpotXchange because it was clear they not only have the ability to monetize our content, but they also understand our site’s unique needs,” said Big Think Co-founder Peter Hopkins. “We know SpotXchange, not as a faceless, nameless data point, but as a company who has actually gotten to know the Big Think content. That tells me that they will effectively sell our inventory in ways that will benefit everyone-advertisers, Big Think and Big Think’s viewers.”

Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a true, real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.

About Big Think
Big Think is a place where ideas are exchanged, discussed and debated in a civil and constructive way. To catalyze the conversation, we’re conducting a series of interviews with leading thinkers and achievers of all interests and pursuits, asking them a core set of questions about who they are, what they have achieved and how they see our world and its future. From scientists to Nobel Laureates to rock stars, our aim is to collect a diverse group of contributors that reflects the broad spectrum of human pursuit.

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Contact:
Valerie Quintanilla
303.345.6623
Valerie@spotxchange.com

MediaPost: YuMe Strikes Partnership With SpotXchange

March 19, 2008

MediaPost Online Media Daily, News Brief, Wednesday, Mar 19, 2008 7:00 AM ET

WEB VIDEO AD NETWORK YUME has struck a partnership with SpotXchange designed to increase inventory fill rates and revenue opportunities for YuMe publishers.

Publishers using Adaptive Campaign Engine–a new capability of the YuMe ad management system designed to help publishers match each video ad impression in their inventory to the best money-making opportunity–will gain exposure to the large number of advertisers and agencies currently buying video inventory in the SpotXchange marketplace.

Likewise, media buyers using SpotXchange to find video ad inventory will have much more inventory to choose from, given the addition of YuMe’s audience of 46 million unique viewers.

SpotXchange is a platform for online video publishers to auction off available in-stream, in-game, and overlay video ad inventory. Media buyers, advertisers and agencies use SpotXchange’s self-service tools to load commercials and target ad inventory made available by publishers in a transparent marketplace.

–Gavin O’Malley

Link to article