‘YouTube for intellectuals’ offers advertiser-friendly user-generated-type content
WESTMINSTER, CO March 26, 2008 – Today leading online video advertising network SpotXchange announced a video ad serving partnership with online video hot spot Big Think.
“We’re thrilled to introduce Big Think to our advertisers. The site lives up to its name with high-quality, original and engaging content,” said SpotXchange CEO/President Michael Shehan. “Big Think reaches an attractive audience in an advertiser-friendly environment and features original content that presents no licensing issues. This is content our advertisers will love.”
Big Think’s January 2008 beta launch was greeted with much fanfare. Aside from its notable angel investors and sizeable funding, the site boasts insightful and powerful content. Big Think houses hundreds of hours of video interviews with today’s leading thinkers, movers and shakers.
Interviews and topics include,
o Jim Lehrer, “What should the big issues of the 2008 presidential election be?”
o Sir Richard Branson, “Beyond a brand, what is Virgin?”
o Moby, “What advice do you have for young artists?”
With a crisp white background these short-form captivating informational interviews create an anomaly for advertisers who often shy away from user-generated-style video. The companies will work together to create new ad units that will best serve users and advertisers in this unique online environment. Big Think is currently using SpotXchange’s pre/mid/post roll InStream unit and will soon use the InnerStreamTM overlay unit.
“We weighed the options for our online video ad serving needs and selected SpotXchange because it was clear they not only have the ability to monetize our content, but they also understand our site’s unique needs,” said Big Think Co-founder Peter Hopkins. “We know SpotXchange, not as a faceless, nameless data point, but as a company who has actually gotten to know the Big Think content. That tells me that they will effectively sell our inventory in ways that will benefit everyone-advertisers, Big Think and Big Think’s viewers.”
Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a true, real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.
About Big Think
Big Think is a place where ideas are exchanged, discussed and debated in a civil and constructive way. To catalyze the conversation, we’re conducting a series of interviews with leading thinkers and achievers of all interests and pursuits, asking them a core set of questions about who they are, what they have achieved and how they see our world and its future. From scientists to Nobel Laureates to rock stars, our aim is to collect a diverse group of contributors that reflects the broad spectrum of human pursuit.