adotas: YuMe Partners Up With SpotXchange

Written on March 18th 2008 Author by Editor

ADOTAS – YuMe, an online video ad network, announced a partnership today with SpotXchange designed to increase inventory fill rates and revenue opportunities for YuMe publishers. Publishers using ACE (Adaptive Campaign Engine) – a new capability of the YuMe ad management system which helps publishers match each video ad impression in their inventory to the best money-making opportunity – will gain significant exposure to the large number of advertisers and agencies currently buying video inventory in the SpotXchange marketplace, thus improving the opportunity to maximize the value and liquidity of their inventory.

“In just a matter of months, we’ve assembled a network of premium content that allows advertisers to reach an audience of over 46 million viewers. Adding SpotXchange to our growing ACE platform provides our publishers with more advertising options for their inventory, increasing their overall revenue potential,” stated Jayant Kadambi, CEO and co-founder of YuMe.

SpotXchange is an online platform that allows online video publishers to auction off available in-stream, in-game, and overlay video ad inventory. Michael Shehan, President and CEO of SpotXchange said “Our partnership with YuMe will add a good deal of high-quality inventory to the SpotXchange marketplace, which strengthens our advertiser’s ability to maintain precise targeting without sacrificing reach.”

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