Archive for April 2008

SpotXchange Publishers-April Additions

April 30, 2008

BlogTalkRadio.comBlogTalkRadio, the leading social radio network, enables anyone to produce a live, original Internet talk radio show on virtually any topic. This worldwide platform has empowered thousands of citizen broadcasters to create and share their original content and opinions with more than 2.6 million listeners. 2008 “Webware 100” Audio Category Award Winner.

CareerTours is an Internet-based recruiting resource that allows career seekers to experience companies through video clips. Their solution was developed with the single purpose of eliminating friction in the hiring process and revolutionizing the way companies recruit top talent.

Earthcam is the leading network of live webcams. This premier webcam portal offers the most comprehensive search engine of webcams from around the world. EarthCam delivers real time live images of some of the world’s most interesting and unique views and events.

GluTV is the first Internet site to offer licensed, premium Indian programming, with thousands of full-length shows available on a high-quality full screen, without pop-ups, downloads, or the risk of computer viruses.

iWin is one of the leading casual game portals, reaching millions of visitors every month from all over the world. Through their downloadable games, rich multiplayer games, and Web-based games, iWin provides a multitude of exciting ways to relax and have fun.


Kuma Games is the industry leader in the new market for Episodic Video Games–rich, 3D, immersive game experiences delivered to PCs and consoles in weekly episodes. Typically distributed as free, advertising-sponsored video game “shows”, Kuma has created the game industry´s answer to broadcast TV-style entertainment.

Soma Management, including SomaGirls.TV, is an entertainment media company producing original lifestyles content. Their mission is to create fully developed lifestyle properties centered around original stories, imaginative visuals and empowering messages. helps more than 1,500 newspapers publish interactive editions online. MemTownNews.comber newspapers include dailies, weeklies and shoppers from groups and independents in all 50 states.

Contact a SpotXchange sales rep for more information on this inventory,


Publisher Spotlight: Collegiate Images

April 30, 2008

Collegiate Images, LLC is the centralized rights agency managing the distribution of copyrighted media and programming. CI has exclusive partnership with over 150 collegiate copyright holders enabling CI to monetize original and pre-produced programming on multiple platforms. CI partners include premier athletic programs, collegiate conferences, bowl games, national and regional sports networks and a multitude of other collegiate rights holders.

CI’s first two programs include College Sports Minute and Race Day Daily.

College Sports Minute

In each two minute daily show, Sarah Kustok and the production crew will be providing commentary and coverage of the previous nights’ top games and highlights from around the country.

The second half of the show will focus on College Sports’ main events including the launch of the College Football season, the Road to the BCS, the Heisman, College Basketball and the Big Dance as well as updates and rankings for each pro league draft.

Race Day Daily

Race Day Daily will cover top racing stories with exclusive commentary from drivers, crew chiefs and car owners. Behind the scenes access and debates on the latest racing events and points leaders will be seen daily on RDD.

Studio analysts Michele Rahal and Rob D’Amico, hosts of the hit racing radio show “Race Day on Fox Sports Radio”, will hit everything from rankings and league point leaders to upcoming fast tracks and racing’s rising stars.

Each day, Michele, Rob and the RDD production team will dissect the top racing news from last evening and upcoming tarmac battles, inclusive of footage, photos and interviews from around the country. The crew will also focus on coverage of racing’s top events-highlighted by a countdown to America’s favorite tracks in Daytona, Talladega and Homestead.  

SpotXchange Webinars

April 30, 2008

Interested in learning more about online video advertising?

From the fundamentals to more advanced topics, SpotXchange is designing educational Webinars on how to effectively utilize online video advertising.

For more information please contact Valerie Quintanilla,


Case Study: Mass Mutual

April 30, 2008

Mass Mutual Companion Banner Start: 9/4/07
End: 9/30/07

Campaign Goal: To reach a business to business finance and insurance audience.

Total Video Impressions Delivered: 777,441
Total Companion Banner Impressions: 1,049,607
Click Through Rate: 1+%

How did we do it?

– Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.

– Matches were further narrowed by matching the publishers who accepted 30 second ads and 300×250 banners.

– Used call-to-action inside the video and the banner.

– Data collected in the campaign’s early stages enabled optimization that powered the campaign’s success.

Featured Web Sites

– Voxant

– Blinkx

– ClipSyndicate

Feature Video Ads Units 

– In-stream Pre-Roll

 The best part about the SpotXchange platform is that we could see what inventory brought the best conversions and then were able to optimize the campaign in real time. In aggregate, the SpotXchange publishers were the best performing. We look forward to working with SpotXchange again for clients that want to buy online video advertising.

Gina Preziosa, Mullen


SpotXchange Continues Growth

April 23, 2008

 VP of sales and client services manager join the team

WESTMINSTER, CO April 23, 2008 – Online video advertising network SpotXchange announced today the addition of two staff members.

Torrey Newman-Larson joins the company as the vice president of sales, direct response. She comes to SpotXchange from Q Interactive where she managed sales in lead generation, e-mail and display services.Erica Harte joins SpotXchange’s team of client services managers. Erica will manage online video advertising campaigns for the company’s clients. Prior to SpotXchange, Erica spent time at JoeBrands and Karsh + Hagan.

Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap,, NeoEdge, United Press International and others.

Valerie Quintanilla

iSPOT: Ad Networks Support Video Ads On Casual Game Sites

April 16, 2008

WESTMINSTER, CO, April 16, 2008, Ken Liebeskind — The popularity of running video ads on casual gaming sites is accelerating, with ad networks championing them. “The click through rates are better than in-stream advertising and you can target down to the demographics,” said Michael Shehan, CEO of SpotXchange, the ad network that is running video ads on,, and Lycos’s

Ty Levin, vice president of marketing for NeoEdge Networks, Mountain View, Calif., an ad network that works exclusively with game sites and provides inventory to SpotXchange, said video ads work with games because of the high viewership. “Eighty-seven percent of the people who saw the ad watched at least to the midway point and 66 percent watched the entire ad,” he said. The reason for the high numbers is “the ad is the only thing in front of the players when the game is loading or they’re pausing in the break of a game, so it’s not like a display ad on a page of content. It’s the only game in town, which makes the genre exciting for marketers.”

Sephirah Feinberg, an account coordinator at Big Fuel Communications, New York, an agency that has bought casual game video ads at SpotXchange, said, “They have high click throughs that reach women as the primary demographic. We were advised that there’s a large contingent for female stay at homes so we ran ads on gaming networks, along with local news and entertainment channels. We found out there’s a strong female demographic that’s into casual gaming for a highly engaging interactive experience.”

Shehan said, “Most casual games sites run static or rich media banners before the game, but video advertising has a greater impact and generates a higher click through.” The click through rates are between one and five percent, he said.

The video ads SpotXchange plays with casual games are 15 or 30 second ads with 300 x 250 companion banners. The ads play before the games start or between levels of a game. SpotXchange runs the ads with a frequency cap of 1, so they don’t repeat during a game, Shehan said.

The engagement of video ads on game publisher sites, as demonstrated by the high click through rates, warrants higher CPMs, Shehan said. “Video ads will generate between $10-$20 CPM on average (sometimes higher) as opposed to other forms of in-game ads like banners, which generate anywhere between $1-$5 CPM.”

Meanwhile, there is a lot of “untapped inventory” at casual game sites because “marketers aren’t familiar with casual gaming,” Shehan said. SpotXchange and NeoEdge Networks are seeking to change that.

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