Indian Online Entertainment Provider GluTV Powered by Akamai, SpotXchange and thePlatform

LAS VEGAS, NV — (MARKET WIRE) — 04/14/08 — NAB SHOW — GluTV (, a new online video service offering premium Indian television, music videos and Bollywood movies, today announced that its website, currently in beta, is being powered by three industry-leading infrastructure providers — Akamai, the leader in powering rich media, dynamic transactions and enterprise applications online; SpotXchange, the leading online video advertising network; and thePlatform, the leading broadband video management and publishing company.

GluTV is the first Internet site to offer licensed, premium Indian programming, with thousands of full-length shows available on a high-quality full screen, without pop-ups, downloads, or the risk of computer viruses. The service does not require long-term contracts and will be offered at a fraction of the price of cable or satellite. GluTV’s launch is set for later this summer, but it is currently accepting a limited number of beta subscribers at

“To achieve our goal of bringing high-quality Indian movies and television to the 20 million Indians living outside of India, we needed best-in-class infrastructure solutions that were scalable, flexible and reliable,” said S. G. Sangameswara, C.E.O. and co-founder of GluTV. “Akamai, SpotXchange and thePlatform have helped us set a new standard in Internet video delivery and create a powerful entertainment and advertising platform; we are very pleased to have them on the GluTV team.”

“Delivery of crisp, clear, TV-like video is central to GluTV’s value proposition, and we are delighted that they’ve chosen Akamai to power their site,” said Tim Napoleon, Chief Strategist Media & Entertainment at Akamai. “By leveraging Akamai’s global distribution and delivery platform, content is being delivered seamlessly. This is how video on the web is supposed to be experienced.”

“GluTV is an entertainment breakthrough for 20 million people around the world who watch Indian movies and television, but it’s also an incredible example of the huge advertising potential available if you aggregate highly desirable niche audiences in one giant global market,” said SpotXchange President and CEO Michael Shehan. “We are very happy GluTV chose SpotXchange as their targeted advertisement provider, and we’re looking forward to working with them as their business grows.”

“GluTV provides an extensive catalog of unique and compelling programming for its online audience,” said Marty Roberts, Vice President of Marketing for thePlatform. “Even in beta, GluTV has thousands of programs, and we’re extremely pleased that they selected us as their back-end management and logistics system for publishing their video to consumers.”

About GluTV

GluTV is the first Internet site to offer licensed, on-demand Indian movies, television shows, sports, news, music videos and regional programming to the 20 million Indians living outside of India. GluTV features the latest premium Indian programming, with thousands of full-length programs on a high-quality full screen, without pop-ups, downloads, or the risk of computer viruses. For more information, please visit

About Akamai

AkamaiĀ® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. An S&P 500 and NASDAQ 100 company, Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit

About SpotXchange

The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Blinkx, Lycos, Voxant,, NeoEdge, United Press International and others.

About thePlatform

thePlatform(TM), a subsidiary of Comcast, is the leading broadband video management and publishing company. Media companies and video sites rely on thePlatform’s services to manage their media, generate revenue from their content, syndicate media to outlets, and create unique broadband video players. Hundreds of media companies use thePlatform to manage billions of videos every year. Customers include BBC, CNBC, CBS’s College Sports TV, Comcast, Corus Entertainment, Gannett, Helio, HIT Entertainment, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo, and numerous others.

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