Case Study: Mass Mutual

Mass Mutual Companion Banner Start: 9/4/07
End: 9/30/07

Campaign Goal: To reach a business to business finance and insurance audience.

Total Video Impressions Delivered: 777,441
Total Companion Banner Impressions: 1,049,607
Click Through Rate: 1+%

How did we do it?

– Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.

– Matches were further narrowed by matching the publishers who accepted 30 second ads and 300×250 banners.

– Used call-to-action inside the video and the banner.

– Data collected in the campaign’s early stages enabled optimization that powered the campaign’s success.

Featured Web Sites

– Voxant

– Blinkx

– ClipSyndicate

Feature Video Ads Units 

– In-stream Pre-Roll

 The best part about the SpotXchange platform is that we could see what inventory brought the best conversions and then were able to optimize the campaign in real time. In aggregate, the SpotXchange publishers were the best performing. We look forward to working with SpotXchange again for clients that want to buy online video advertising.

Gina Preziosa, Mullen


Explore posts in the same categories: About SpotXchange, Case Study, Newsletter - SpotXchange Insight, SpotX for Media Buyers

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