Archive for May 2008

SpotXchange at Casual Connect, July 23-25

May 16, 2008

What: SpotXchange representatives will be on hand at the Casual Games Association’s Casual Connect. SpotXchange demonstrations and interviews can be arranged prior to the show.

When: July 23-25, 2008

Where: Casual Connect
Benaroya Hall
200 University Street,
Seattle, Washington

Who: Contact Mark Reynolds, mark@spotxchange.com to set up a meeting.

Press Contact: Valerie Quintanilla, SpotXchange, Valerie@spotxchange.com, 303.345.6623.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.

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IAB sets online video ad standards

May 7, 2008

Today is a banner day for online video advertising. Pardon the pun, but with the IAB’s release of the “Digital Video Ad Format Guidelines and Best Practices“, the reporting standards needed for this medium are finally in place.In addition to the 145 companies on the IAB’s Digital Video Committee, many others participated in preparing the guidelines, from advertisers to agencies to Web sites to research to ad serving technology companies. The goal in producing the standards is to define the common metrics that need to be reported for in-stream video advertising by individual sites. This in turn makes planning this media much easier knowing that consistent information will be reported.

When all sellers of in-stream video advertising are reporting on 1) view, 2) video click-through, 3) completed play, 4) time spent viewing, and 5) percent complete metrics, planners will be able to compare apples to apples. When the planner is trying to move budgets from other media to in-stream video advertising, their clients will view the recommendation more favorably now that industry-approved guidelines are in place.

Now it is up to all in-stream video advertising sellers to implement the reporting guidelines and evangelize the guidelines back to the media planners. I was in a meeting today with an interactive media director that works for an agency that buys television time for multiple Fortune 500 companies. One of his goals is to move television budgets over to our media. This document is a step in the right direction to make that happen.

The guidelines can be accessed at, http://www.iab.net/dv_guidelines.

SpotXchange at OMMA Video, June 16

May 5, 2008

What: SpotXchange representatives will be on hand at the OMMA Video expo hall during show hours. Demonstrations and interviews can be arranged prior to the event.

When: June 16, 2008

Where: OMMA Video
New York Marriott Marquis
1532 Broadway
New York, NY 10036

Who: Contact Paul Bowlin, pbowlin@spotxchange.com, to set up a meeting.

Press Contact: Valerie Quintanilla, SpotXchange, Valerie@spotxchange.com

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.

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