Case Study: Education Connection

Start: 12/20/07
End: 2/20/08

Campaign Goal: To reach stay-at-home moms seeking career options.

Total Video Impressions Delivered: 4,386,313
Total Companion Banner Impressions: 1,665,010
Click Through Rate: 1.99%

How did we do it?
– Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.
– Matches were further narrowed by matching the publishers who accepted 15 and 30 second ads and 300×250 banners.
– Used call-to-action inside the video and the banner.
– Leveraged SpotXchange’s casual gaming publishers whose primary audience is stay-at-home moms.
– Data collected in the campaign’s early stages enabled optimization that powered the campaign’s success.

Featured Web Sites
– NeoEdge
– Clip Syndicate
– Yahoo Games
– TVU Networks
– Moola

Feature Ads Units
– In-stream pre-roll
– Clickable companion banners

When Education Connection advertises on TV our target is stay-at-home-moms looking for career options. SpotXchange’s casual gaming inventory in particular is spot-on for this demographic. We have been very pleased as casual gamers are not only clicking on our ads, but they are also converting to leads at high rates.

Todd Zipper, Chief Operating Officer, Education Connection

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