“Given the overwhelming success our video advertisers have experienced with casual gaming ad inventory, we felt SpotXchange would benefit from being involved in the industry’s leading organization,” said Michael Shehan, CEO/President of SpotXchange. “Our participation will allow us to increase our knowledge and understanding of the industry’s needs and enables us to act as more of a conduit in bringing advertisers and casual gaming publishers together through our network.”
The Casual Games Association is an international organization with a paid membership of more than 4,000 gaming executives, publishers and developers. Dedicated to promoting casual games for general consumers and providing educational resources for game development, the association hosts annual conferences in Seattle, Kyiv and Amsterdam, publishes a magazine three times a year, and issues research reports on the industry. The association was founded in 2005 by members of the casual games industry.
According to eMarketer in the next five years video games as an ad medium will grow significantly. Spending will increase from $692 million in 2006 to $1.9 billion in 2011 with half of the spending expected to take place in the U.S. This will be spurred by a growing audience, heavily women and older gamers, and a need for game developers to offset larger production costs. The SpotXchange network is already seeing powerful network stats that illustrate these trends. The marketplace reaches over 60 million unique gamers each month, 90 percent of in-game ads are viewed in full and CTRs are coming in at one to five percent.
“The increasing interest in casual games has created a powerful opportunity for advertisers to get involved. Companies like SpotXchange make it easier for publishers, developers and advertisers to work together,” said Craig Holland, marketing director of the Casual Games Association. “We are pleased that companies like SpotXchange are using the Casual Games Association as a resource to expand their presence in the industry.”
Based in Colorado and launched in November 2006, SpotXchange reaches over 60 million unique gamers across the world through its partnership with over 50 casual gaming networks, social gaming networks and casual gaming portals. SpotXchange is a video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace for publishers and advertisers’ online video advertising needs.
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include eGames, Gamesville, iWin.com, FreeRideGames.com, NeoEdge, Real Arcade, Slingo, TryGames, WorldWinner, and more.