Archive for September 2008

Streaming Media Readers’ Choice Award: SpotX Defends Title

September 26, 2008

Thanks to everyone who voted for SpotXchange in the 2008 Streaming Media Readers’ Choice Awards! We want to congratulate the other finalists and winners in all the 2008 Readers’ Choice categories.

We took top honors for Video Advertising Platform for the second year in a row! This is a powerful testament to our hard working team of engineers, sales, biz dev, and client services teams who work closely with advertisers and publishers every day. With their feedback, SpotXchange has built the largest, most transparent, and advanced video advertising marketplace in the industry, as recognized once again by readers of Streaming Media. Building these relationships has been the cornerstone to a very powerful and successful platform. On their behalf, SpotXchange will continue to push the technological envelope to help maximize accountability and success of their ongoing video advertising initiatives.

Thanks to everyone for the continued support. Booyah!



SpotXchange is Top 3 in Readers’ Choice Categories

September 2, 2008

Thanks to everyone for voting for SpotXchange in the Streaming Media Readers’ Choice Awards. I am pleased to announce that SpotXchange made the top three for both nominated categories.

Winners are going to be announced at Streaming Media West in late September.

Thanks so much for the support! Mike

Video Advertising Network

  • BrightRoll Video Ad Network & Videostitial Unit
  • SpotXchange
  • Tremor Media Network

Video Advertising Platform

  • BlackArrow
  • Internap Advertising Services
  • SpotXchange

SpotXchange adds to NYC ad sales team

September 2, 2008

NEW YORK September 2, 2008 Online video advertising network SpotXchange announced today the addition of Len Bilello. Len, an award winning sales strategist, will serve as vice president of sales, where he will primarily focus on building the company’s broadband video commercial advertising base.

With more then fifteen years of experience, Len has evangelized and sold new technology to key decision makers including online publishers, agencies and clients, in addition to maintaining responsibility for over $40 million in online ad revenue. He has also been recognized by peers and management, winning both quantitative sales awards as well as receiving acknowledgement from colleagues.

Being among the first online sales persons in the digital industry, Len has been written about in BusinessWeek regarding the online advertising marketplace. Additionally, he has consulted with companies including Olive Garden, America Online, Jet Blue, Sony and more. Known for his ability to quickly identify sales opportunities, Len takes great pride in understanding client’s marketing and business goals. He thrives on presenting dynamic products and services that leverage bottom line results. Adopting innovative approaches and concepts, Len demonstrates a solid grasp on revolutionary marketing solutions, delivering groundbreaking ideas that impact heavily on the digital arena.

Prior to joining SpotXchange, Len was national sales director at Knocknock, formerly known as Avant Interactive, where he maintained responsibility for revenue generation and implementation of pioneering digital marketing solutions. His clients included Lifetime, ABC, CBS, NBC, AT& T, Scripps Networks, Honda and Ford, to name a few. Len strongly believes that the key to his success is founded on his ability to build solid relationships with both clients and agencies. In addition to Avant, his career includes time with Scripps Networks, Mobliss, Inc., Claria Corporation and DoubleClick. At DoubleClick he served as senior strategic sales person selling advertising on DoubleClick’s network of over 1100 highly rated web sites.

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx,,, NeoEdge, United Press International and others.