Archive for October 2008

MediaPost: Adap.tv, SpotXchange Partner To Extend Ad Unit Offerings

October 14, 2008

by Tanya Irwin, Tuesday, Oct 14, 2008 7:00 AM ET

A partnership between Adap.tv and SpotXchange has resulted in the extension of Adap.tv’s OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.

Westminster, Col.-based SpotXchange provides reach and targeting to advertisers through transparent self-service tools, said SpotXchange President and CEO Michael Shehan. The partnership gives advertisers access to a greater depth of high quality inventory, he said.

The SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time marketplace. Adap.tv’s OneSource is a platform to help publishers fully monetize their online video content. Publishers can add, configure and optimize video advertising across their video inventory. The solutions from the two companies will continue to grow as the space powers forward.

“From a publisher perspective, self-service tools empower publishers to maximize the user experience and ad revenue,” Shehan said. “The publisher has the ability to test out various ad units and utilize what works best for them. If they find that viewers abandon a video when a 30-second pre-roll runs, they can adjust the parameters to call 15-second spots, or try an overlay unit. They can also adjust the amount that advertisers must pay in order to sponsor their inventory.”

From an advertiser perspective, self-service tools empower advertisers to maximize the ROI of their online video ad campaigns, Shehan said. The tools make it easy for advertisers to load, target and launch campaigns, as well as optimize them based on real-time performance stats. The SpotXchange marketplace is also completely transparent, allowing advertisers to target specific publisher inventory, as well as target by region (down to the city), by context, by demographic and, soon, behavior and intention.

“Overall, this real-time optimization through self-service tool helps both advertisers and publishers realize a greater return,” Shehan said.

The partnership has already produced notable and successful campaigns across several Adap.tv publishers. For instance, pre-roll and overlay ad campaigns from the SpotXchange network targeting males via contextual content such as sports, news and entertainment were expanded through Adap.tv’s publishers. SpotXchange tapped Adap.tv’s publishers, including sites like Vuze, Bittorrent, Britannica, and Topix.

“As Adap.tv expands OneSource to maximize the liquidity of video ad inventory for our publishers, we must continue to integrate with top industry players,” said San Mateo, Calif.-based Adap.tv founder and CEO Amir Ashkinazi. “The rapid success of OneSource is driven by our ability to engage with partners like SpotXchange, who has a solid reputation for the quality and delivery of their ad units.

Tanya Irwin is Deputy Editor of MediaPost. She can be reached at tanya@mediapost.com.

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Adap.tv, SpotXchange Partner to Bring Publishers More Online Video Ads

October 14, 2008

Overlay and pre-roll units will extend ad unit offerings

WESTMINSTER, CO October 14, 2008 Today, Adap.tv announced a partnership that extends its OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.

“As Adap.tv expands OneSource to maximize the liquidity of video ad inventory for our publishers, we must continue to integrate with top industry players,” said Adap.tv founder and CEO Amir Ashkinazi. “The rapid success of OneSource is driven by our ability to engage with partners like SpotXchange, who has a solid reputation for the quality and delivery of their ad units.”

The partnership has already produced notable and successful campaigns across several Adap.tv publishers. For instance, pre-roll and overlay ad campaigns from the SpotXchange network targeting males via contextual content such as sports, news and entertainment were expanded through Adap.tv’s publishers. SpotXchange tapped Adap.tv’s publishers, including sites like Vuze, Bittorrent, Britannica, and Topix.

“SpotXchange is committed to providing extensive reach and unprecedented targeting to advertisers of all sizes through our transparent and powerful self-service tools,” said SpotXchange President and CEO Michael Shehan. “Working with Adap.tv facilitates that by giving us, and ultimately our advertisers, access to a greater depth of high quality inventory.”

The Adap.tv and SpotXchange partnership means advertisers and publishers have access to the most innovative video ad serving technologies on the web. The SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time marketplace. With Adap.tv OneSource publishers can add, configure and optimize video advertising across their video inventory. The solutions from the two companies will continue to grow as the space powers forward.

About Adap.tv
Adap.tv is the creator of OneSource, the first platform to help publishers fully monetize their online video content. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund.

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

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Contact:
Valerie Quintanilla
Valerie@spotxchange.com
303.345.6623

SpotXchange is Top Online Video Ad Platform for Streaming Media’s Readers’ Choice Awards

October 7, 2008

Four thousand industry voters make SpotXchange the winner for the second year in a row

Westminster, CO October 6, 2008 For the second year, online video advertising network, SpotXchange won top Online Video Advertising Platform in the Streaming Media’s Readers’ Choice Awards. SpotXchange was also a top-three finalist in the Video Advertising Network Category.

“We are honored that Streaming Media Readers and industry pros are again recognizing SpotXchange’s contributions to the space by selecting us as the top Online Video Ad Platform,” said SpotXchange President and CEO Michael Shehan. “The SpotXchange formula for success is about meeting the needs of our advertisers and publishers. On their behalf, SpotXchange will continue to push the technological envelope to help maximize accountability and success of their ongoing video advertising initiatives.”

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

About the Streaming Media Readers’ Choice Awards
This year’s Readers’ Choice Awards presented more than 200 different products and services from more than 150 different companies from around the world. The fact that there’s so much competition for these awards is a reflection of just how many competitive solutions are now available to consumers, enterprises, and educational institutions looking for online video solutions; the fact that nearly 4,000 Streaming Media readers voted in the awards shows just how passionately they feel about the tools they’ve chosen.

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