Adap.tv, SpotXchange Partner to Bring Publishers More Online Video Ads

Overlay and pre-roll units will extend ad unit offerings

WESTMINSTER, CO October 14, 2008 Today, Adap.tv announced a partnership that extends its OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.

“As Adap.tv expands OneSource to maximize the liquidity of video ad inventory for our publishers, we must continue to integrate with top industry players,” said Adap.tv founder and CEO Amir Ashkinazi. “The rapid success of OneSource is driven by our ability to engage with partners like SpotXchange, who has a solid reputation for the quality and delivery of their ad units.”

The partnership has already produced notable and successful campaigns across several Adap.tv publishers. For instance, pre-roll and overlay ad campaigns from the SpotXchange network targeting males via contextual content such as sports, news and entertainment were expanded through Adap.tv’s publishers. SpotXchange tapped Adap.tv’s publishers, including sites like Vuze, Bittorrent, Britannica, and Topix.

“SpotXchange is committed to providing extensive reach and unprecedented targeting to advertisers of all sizes through our transparent and powerful self-service tools,” said SpotXchange President and CEO Michael Shehan. “Working with Adap.tv facilitates that by giving us, and ultimately our advertisers, access to a greater depth of high quality inventory.”

The Adap.tv and SpotXchange partnership means advertisers and publishers have access to the most innovative video ad serving technologies on the web. The SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time marketplace. With Adap.tv OneSource publishers can add, configure and optimize video advertising across their video inventory. The solutions from the two companies will continue to grow as the space powers forward.

About Adap.tv
Adap.tv is the creator of OneSource, the first platform to help publishers fully monetize their online video content. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund.

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

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Contact:
Valerie Quintanilla
Valerie@spotxchange.com
303.345.6623

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Explore posts in the same categories: About SpotXchange, Press Releases

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