Brightcove Inc. today announced that SpotXchange is participating in the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market.
This partnership will provide Brightcove customers seamless integration with the SpotXchange Marketplace where they can efficiently monetize their unsold video ad inventory. Advertisers within the SpotXchange Marketplace compete for opportunity to have their ads run against inventory made available by participating Publishers. Rather than letting inventory go unsold, publishers can make real-time calls to SpotXchange requesting ads that meet the precise specifications (set in advance by each publisher). SpotXchange will then return any ads, in order from highest to lowest CPM, that meet the publisher’s quality and targeting criteria.
SpotXchange is profiled on Brightcove as an advertising partner here: http://www.brightcove.com/partners/technology-partners/advertising/spotxchange/