Archive for July 2009

Casual Connect Recap Article: Casualgaming.biz

July 24, 2009

Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week.  He spoke about monetizing casual games.  Colin Campbell quotes Mike in his conference recap article titled “Opinion: Casual Connects.”

Mike’s quote:

But change is inevitable, and it’s fueling the growth of the casual games business. Mike Shehan, founder and CEO of SpotXchange said, “The money is moving in only one direction.” His company auctions video-based advertising on games sites, with, he said, theatricals increasingly keen on online because movies studios wants their ads to be seen by targeted audiences and “nothing targets as effectively as online games”. Portals are becoming ever more effective at knowing who is playing their games, and what sorts of products they like.

To read the full article, click here:  http://www.casualgaming.biz/news/28953/OPINION-Casual-Connects


SpotX4Pubs Twitter

July 6, 2009

SpotXchange launched a twitter feed today for SpotXchange publishers called SpotX4Pubs located at http://twitter.com/SpotX4Pubs.  SpotXchange is suggesting active and prospective publishers to follow SpotX4Pubs so as to receive updates about inventory requests (domestic and international), product releases, and network advisories.  Sign up today and be in the know!