Archive for the ‘About SpotXchange’ category

Equilibrium Introduces EQ Network

April 20, 2009

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Equilibrium Introduces EQ Network Hosted Service to Automate Personalized Video Delivery and Monetization Via Advertising From Any Web Video.

First of Its Kind Service Facilitates Hyper-Targeting of Ads Using the Easy-to-Deploy Universal Media Delivery Bar.

Targeted Insertion and Delivery Service Turns Internet and Mobile Video From a Cost Center to Profit Center.

Service Introduced at NAB Show 2009 in Las Vegas.

NAB2009

SAUSALITO, Calif. & LAS VEGAS–(BUSINESS WIRE)–Equilibrium® (www.equilibrium.com/), a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced the introduction of the EQ Network™, at the National Association of Broadcasters conference. The EQ Network enables content owners to deploy quickly a Media Delivery Bar™ on their site allowing viewers to effortlessly request personalized videos to be prepared and delivered via a breakthrough Ad-Per-View™ Software as a Service (SaaS). For the first time ever, content owners can also quickly personalize video experiences to web, wireless and mobile devices on-the-fly, without any pre-processing.

Equilibrium’s Media Delivery Bar provides Web site video content owners with the tools to hyper-target advertisements to individuals based on voluntary demographic information they supply. The Media Deliver Bar can be installed on any web page that contains video content within minutes, without requiring additional infrastructure costs or changes for the content owner or advertiser.

The Media Delivery Bar is easy to customize and assign to any video, providing either personalized advertising and/or sponsored viewing experiences in four simple steps through any EQ Network enabled site: (1) Viewers first choose the video and device to be delivered to, (2) opt in to share demographic information, (3) the requested video is automatically properly formatted without having to be pre-loaded into the Ad-Per-View system, and then (4) targeted video ads are inserted and delivered to the viewers’ existing Internet video player, wireless or mobile device. Advertising, sponsors and ID’s are also inserted on-the-fly into pre-roll, mid-stream or post-roll positions.

The EQ Network’s scalable Ad-Per-View technology automatically optimizes video content for billions of existing mobile devices, Internet video players and new ones as they become available.

“After seeing the preview of the EQ Network, it looks very promising as a no-hardware-required solution that content owners and advertisers will be able to use to set business rules on a per video basis,” said Stacey Foster, Coordinating Producer, Saturday Night Live. “Also very appealing is that the EQ Network automates the delivery of video content to the web and mobile devices, making it very easy to expand the reach of content while helping to cover costs through targeted advertising opportunities.”

The Internet video advertising sector is currently estimated to reach $850 million this year, according to eMarketer, and to increase by almost 80 percent by 2012.

“Equilibrium allows mobile video advertising to make a quantum leap forward by enabling dynamic video ad insertion,” said Michael Shehan, CEO of SpotXchange, LLC and Booyah Networks, Inc. “Combining SpotXchange’s advanced video ad targeting with the EQ Network and Media Deliver Bar empowers advertisers to reach consumers with the same accountability and accuracy as its online counterpart.”

Ads can be hyper-targeted using key features and services included in the EQ Network:

  • Simple to implement, requires no infrastructure change to a Web site or web server
  • Automatically transform, customize and assemble personalized programming
  • Easily insert IDs, pre-rolls, post-rolls and advertisements where desired
  • Dynamically generate and deliver personalized video and advertising experiences anywhere without worrying about file formats and pre-transcoding
  • Extend video advertising reach to billions of devices
  • Target advertisements and measure results with unprecedented precision

Both content owners and advertisers can gain from the EQ Network. Advertisers can track viewer demographics tied to contact information as well as the basic CPM impressions and easily build, manage and track highly targeted campaigns. Content owners benefit by receiving higher advertising rates with relevant, targeted impressions.

“After many years of intensive research and development, we are pleased to offer the EQ Network to content owners and advertisers to automate the heavy lifting and time consuming content assembly, ad insertion and deployment tasks, while simultaneously insuring that every ad impression is relevant, effective, counted and monetized through the use of our Media Delivery Bar,” said Sean Barger, CEO of Equilibrium.

For more information and for a step-by-step video to see how the EQ Network and Media Delivery Bar work, visit www.eqnetwork.com.

SpotXchange CEO to Speak on Internet Video & Marketing Panel during Digital Hollywood at CES

November 19, 2008

MEDIA ADVISORY

What: SpotXchange President/CEO Michael Shehan will participate in the panel, Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach at Digital Hollywood at CES in Las Vegas on January 10, 2009.

Shehan and fellow panelists will discuss where consumer reach is headed as online video becomes a part of the marketing mix.

SpotXchange demonstrations and interviews with Shehan can be arranged prior to the event.

Where: Digital Hollywood at CES
Las Vegas Convention Center
Las Vegas, Nevada

Who: Michael Shehan Founder, President, Chief Executive Officer, SpotXchange

When: Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Saturday, January 10, 2009
12 to 1 p.m.

Contact: Valerie Quintanilla
SpotXchange
Valerie@booyahnetworks.com
303.345.6623

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

MediaPost: Adap.tv, SpotXchange Partner To Extend Ad Unit Offerings

October 14, 2008

by Tanya Irwin, Tuesday, Oct 14, 2008 7:00 AM ET

A partnership between Adap.tv and SpotXchange has resulted in the extension of Adap.tv’s OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.

Westminster, Col.-based SpotXchange provides reach and targeting to advertisers through transparent self-service tools, said SpotXchange President and CEO Michael Shehan. The partnership gives advertisers access to a greater depth of high quality inventory, he said.

The SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time marketplace. Adap.tv’s OneSource is a platform to help publishers fully monetize their online video content. Publishers can add, configure and optimize video advertising across their video inventory. The solutions from the two companies will continue to grow as the space powers forward.

“From a publisher perspective, self-service tools empower publishers to maximize the user experience and ad revenue,” Shehan said. “The publisher has the ability to test out various ad units and utilize what works best for them. If they find that viewers abandon a video when a 30-second pre-roll runs, they can adjust the parameters to call 15-second spots, or try an overlay unit. They can also adjust the amount that advertisers must pay in order to sponsor their inventory.”

From an advertiser perspective, self-service tools empower advertisers to maximize the ROI of their online video ad campaigns, Shehan said. The tools make it easy for advertisers to load, target and launch campaigns, as well as optimize them based on real-time performance stats. The SpotXchange marketplace is also completely transparent, allowing advertisers to target specific publisher inventory, as well as target by region (down to the city), by context, by demographic and, soon, behavior and intention.

“Overall, this real-time optimization through self-service tool helps both advertisers and publishers realize a greater return,” Shehan said.

The partnership has already produced notable and successful campaigns across several Adap.tv publishers. For instance, pre-roll and overlay ad campaigns from the SpotXchange network targeting males via contextual content such as sports, news and entertainment were expanded through Adap.tv’s publishers. SpotXchange tapped Adap.tv’s publishers, including sites like Vuze, Bittorrent, Britannica, and Topix.

“As Adap.tv expands OneSource to maximize the liquidity of video ad inventory for our publishers, we must continue to integrate with top industry players,” said San Mateo, Calif.-based Adap.tv founder and CEO Amir Ashkinazi. “The rapid success of OneSource is driven by our ability to engage with partners like SpotXchange, who has a solid reputation for the quality and delivery of their ad units.

Tanya Irwin is Deputy Editor of MediaPost. She can be reached at tanya@mediapost.com.

Link to article

Adap.tv, SpotXchange Partner to Bring Publishers More Online Video Ads

October 14, 2008

Overlay and pre-roll units will extend ad unit offerings

WESTMINSTER, CO October 14, 2008 Today, Adap.tv announced a partnership that extends its OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.

“As Adap.tv expands OneSource to maximize the liquidity of video ad inventory for our publishers, we must continue to integrate with top industry players,” said Adap.tv founder and CEO Amir Ashkinazi. “The rapid success of OneSource is driven by our ability to engage with partners like SpotXchange, who has a solid reputation for the quality and delivery of their ad units.”

The partnership has already produced notable and successful campaigns across several Adap.tv publishers. For instance, pre-roll and overlay ad campaigns from the SpotXchange network targeting males via contextual content such as sports, news and entertainment were expanded through Adap.tv’s publishers. SpotXchange tapped Adap.tv’s publishers, including sites like Vuze, Bittorrent, Britannica, and Topix.

“SpotXchange is committed to providing extensive reach and unprecedented targeting to advertisers of all sizes through our transparent and powerful self-service tools,” said SpotXchange President and CEO Michael Shehan. “Working with Adap.tv facilitates that by giving us, and ultimately our advertisers, access to a greater depth of high quality inventory.”

The Adap.tv and SpotXchange partnership means advertisers and publishers have access to the most innovative video ad serving technologies on the web. The SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time marketplace. With Adap.tv OneSource publishers can add, configure and optimize video advertising across their video inventory. The solutions from the two companies will continue to grow as the space powers forward.

About Adap.tv
Adap.tv is the creator of OneSource, the first platform to help publishers fully monetize their online video content. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund.

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

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Contact:
Valerie Quintanilla
Valerie@spotxchange.com
303.345.6623

SpotXchange is Top Online Video Ad Platform for Streaming Media’s Readers’ Choice Awards

October 7, 2008

Four thousand industry voters make SpotXchange the winner for the second year in a row

Westminster, CO October 6, 2008 For the second year, online video advertising network, SpotXchange won top Online Video Advertising Platform in the Streaming Media’s Readers’ Choice Awards. SpotXchange was also a top-three finalist in the Video Advertising Network Category.

“We are honored that Streaming Media Readers and industry pros are again recognizing SpotXchange’s contributions to the space by selecting us as the top Online Video Ad Platform,” said SpotXchange President and CEO Michael Shehan. “The SpotXchange formula for success is about meeting the needs of our advertisers and publishers. On their behalf, SpotXchange will continue to push the technological envelope to help maximize accountability and success of their ongoing video advertising initiatives.”

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

About the Streaming Media Readers’ Choice Awards
This year’s Readers’ Choice Awards presented more than 200 different products and services from more than 150 different companies from around the world. The fact that there’s so much competition for these awards is a reflection of just how many competitive solutions are now available to consumers, enterprises, and educational institutions looking for online video solutions; the fact that nearly 4,000 Streaming Media readers voted in the awards shows just how passionately they feel about the tools they’ve chosen.

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Streaming Media Readers’ Choice Award: SpotX Defends Title

September 26, 2008

Thanks to everyone who voted for SpotXchange in the 2008 Streaming Media Readers’ Choice Awards! We want to congratulate the other finalists and winners in all the 2008 Readers’ Choice categories.

We took top honors for Video Advertising Platform for the second year in a row! This is a powerful testament to our hard working team of engineers, sales, biz dev, and client services teams who work closely with advertisers and publishers every day. With their feedback, SpotXchange has built the largest, most transparent, and advanced video advertising marketplace in the industry, as recognized once again by readers of Streaming Media. Building these relationships has been the cornerstone to a very powerful and successful platform. On their behalf, SpotXchange will continue to push the technological envelope to help maximize accountability and success of their ongoing video advertising initiatives.

Thanks to everyone for the continued support. Booyah!

Mike