Archive for the ‘Industry Articles’ category

Casual Connect Recap Article:

July 24, 2009

Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week.  He spoke about monetizing casual games.  Colin Campbell quotes Mike in his conference recap article titled “Opinion: Casual Connects.”

Mike’s quote:

But change is inevitable, and it’s fueling the growth of the casual games business. Mike Shehan, founder and CEO of SpotXchange said, “The money is moving in only one direction.” His company auctions video-based advertising on games sites, with, he said, theatricals increasingly keen on online because movies studios wants their ads to be seen by targeted audiences and “nothing targets as effectively as online games”. Portals are becoming ever more effective at knowing who is playing their games, and what sorts of products they like.

To read the full article, click here:


SpotX4Pubs Twitter

July 6, 2009

SpotXchange launched a twitter feed today for SpotXchange publishers called SpotX4Pubs located at  SpotXchange is suggesting active and prospective publishers to follow SpotX4Pubs so as to receive updates about inventory requests (domestic and international), product releases, and network advisories.  Sign up today and be in the know!

SpotXchange CEO to Speak at Casual Gaming Summit

June 22, 2009

casualconnectseattleSpotXchange CEO, Mike Shehan, is speaking at the Casual Connect conference in Seattle on July 21, 2009.  Casual Connect is organized by the Casual Games Association and is one of the most anticipated casual game events of the year.  Mike is speaking on the panel, “Make Money Off Your Games” along with representatives from Mochi, RealGames, Skyworks, and WildTangent.

Find out more here:


March 25, 2009

longtailI recently saw that the IAB produced a video and a new site called, which highlights some of the stories behind the estimated 1.2 million websites that support themselves through advertising.  Personally, I really found the video very inspiring.  Many of these ‘long tail’ publishers have very loyal, niche audiences.  The publishers themselves care very deeply about their subject matter and produce quality content.  Their visitors trust the sites enough to return again and again.  However, these same publishers are often not recognized as quality sources of ad inventory by many media planners in the industry.  Granted, they aren’t household names like CNN. And they often don’t have the critical mass that many media planners need in order to invest their time executing a buy.  However, I’d like to point out that many ad networks, including SpotXchange, enable advertisers to sponsor these sites in a transparent manner with surprising ease and effectiveness.  And often, these same ad networks provide incredibly sophisticated targeting and optimization tools to manage campaigns on these types of sites.  Ad networks – love ’em or hate ’em, they do serve a purpose for all parties involved.  I’m hoping that was the point of the IAB producing this video.

2009 Upshot50 Winner – Marketing Technology Leader

February 24, 2009

upshot50seal2We have a little saying we use over here at SpotXchange when something great happens. Seeing that our parent company is Booyah Networks, it’s not hard to guess what that little saying is.

Recently, we had reason to use this catch phrase to express our excitement after learning that SpotXchange is an Upshot50 Winner!

I’ll go ahead and set a little mood lighting for anyone in the dark about what the folks at Upshot Institute represent. They specialize in marketing analysis and provide consulting services for marketers and vendors. Upshot Institute has a particular interest in marketing technologies and how they may be applied in marketing organizations. Marketers, being in such a fast-paced and chaotic industry, understand the importance of companies like Upshot Institute and the guidance they provide the marketing community, through their resources and tools.

To read up more on Upshot Institute, visit their website.

The Upshot50 Awards were created to show appreciation for companies who provide “the most significant technologies shaping marketing today.” As an Upshot50 winner, SpotXchange has been recognized as a marketing technology leader, pushing the marketing world envelope with our innovative, performance-building, empowering tools and technologies.

Congratulations to my fellow online video advertising team at SpotXchange.

I have one word for you: “Booyah!”

Online Games Find Success in Recession

February 20, 2009

blog-comp3“In fact, according to leading online video advertising network SpotXchange, in February 2008, over 90% of the InGame video advertisements they served were watched in full. This level of engagement means the effectiveness of the video ad goes through the roof.” – From article written by

Follow the link below to view full article:

Brightcove Announces Partnership with SpotXchange

December 9, 2008

Brightcove Inc. today announced that SpotXchange is participating in the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market. 

This partnership will provide Brightcove customers seamless integration with the SpotXchange Marketplace where they can efficiently monetize their unsold video ad inventory. Advertisers within the SpotXchange Marketplace compete for opportunity to have their ads run against inventory made available by participating Publishers. Rather than letting inventory go unsold, publishers can make real-time calls to SpotXchange requesting ads that meet the precise specifications (set in advance by each publisher). SpotXchange will then return any ads, in order from highest to lowest CPM, that meet the publisher’s quality and targeting criteria.

SpotXchange is profiled on Brightcove as an advertising partner here: