Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week. He spoke about monetizing casual games. Colin Campbell quotes Mike in his conference recap article titled “Opinion: Casual Connects.”
But change is inevitable, and it’s fueling the growth of the casual games business. Mike Shehan, founder and CEO of SpotXchange said, “The money is moving in only one direction.” His company auctions video-based advertising on games sites, with, he said, theatricals increasingly keen on online because movies studios wants their ads to be seen by targeted audiences and “nothing targets as effectively as online games”. Portals are becoming ever more effective at knowing who is playing their games, and what sorts of products they like.
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