Archive for the ‘Press Releases’ category

2009 Upshot50 Winner – Marketing Technology Leader

February 24, 2009

upshot50seal2We have a little saying we use over here at SpotXchange when something great happens. Seeing that our parent company is Booyah Networks, it’s not hard to guess what that little saying is.

Recently, we had reason to use this catch phrase to express our excitement after learning that SpotXchange is an Upshot50 Winner!

I’ll go ahead and set a little mood lighting for anyone in the dark about what the folks at Upshot Institute represent. They specialize in marketing analysis and provide consulting services for marketers and vendors. Upshot Institute has a particular interest in marketing technologies and how they may be applied in marketing organizations. Marketers, being in such a fast-paced and chaotic industry, understand the importance of companies like Upshot Institute and the guidance they provide the marketing community, through their resources and tools.

To read up more on Upshot Institute, visit their website.

The Upshot50 Awards were created to show appreciation for companies who provide “the most significant technologies shaping marketing today.” As an Upshot50 winner, SpotXchange has been recognized as a marketing technology leader, pushing the marketing world envelope with our innovative, performance-building, empowering tools and technologies.

Congratulations to my fellow online video advertising team at SpotXchange.

I have one word for you: “Booyah!”

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Brightcove Announces Partnership with SpotXchange

December 9, 2008

Brightcove Inc. today announced that SpotXchange is participating in the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market. 

This partnership will provide Brightcove customers seamless integration with the SpotXchange Marketplace where they can efficiently monetize their unsold video ad inventory. Advertisers within the SpotXchange Marketplace compete for opportunity to have their ads run against inventory made available by participating Publishers. Rather than letting inventory go unsold, publishers can make real-time calls to SpotXchange requesting ads that meet the precise specifications (set in advance by each publisher). SpotXchange will then return any ads, in order from highest to lowest CPM, that meet the publisher’s quality and targeting criteria.

SpotXchange is profiled on Brightcove as an advertising partner here:  http://www.brightcove.com/partners/technology-partners/advertising/spotxchange/

Adap.tv, SpotXchange Partner to Bring Publishers More Online Video Ads

October 14, 2008

Overlay and pre-roll units will extend ad unit offerings

WESTMINSTER, CO October 14, 2008 Today, Adap.tv announced a partnership that extends its OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.

“As Adap.tv expands OneSource to maximize the liquidity of video ad inventory for our publishers, we must continue to integrate with top industry players,” said Adap.tv founder and CEO Amir Ashkinazi. “The rapid success of OneSource is driven by our ability to engage with partners like SpotXchange, who has a solid reputation for the quality and delivery of their ad units.”

The partnership has already produced notable and successful campaigns across several Adap.tv publishers. For instance, pre-roll and overlay ad campaigns from the SpotXchange network targeting males via contextual content such as sports, news and entertainment were expanded through Adap.tv’s publishers. SpotXchange tapped Adap.tv’s publishers, including sites like Vuze, Bittorrent, Britannica, and Topix.

“SpotXchange is committed to providing extensive reach and unprecedented targeting to advertisers of all sizes through our transparent and powerful self-service tools,” said SpotXchange President and CEO Michael Shehan. “Working with Adap.tv facilitates that by giving us, and ultimately our advertisers, access to a greater depth of high quality inventory.”

The Adap.tv and SpotXchange partnership means advertisers and publishers have access to the most innovative video ad serving technologies on the web. The SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time marketplace. With Adap.tv OneSource publishers can add, configure and optimize video advertising across their video inventory. The solutions from the two companies will continue to grow as the space powers forward.

About Adap.tv
Adap.tv is the creator of OneSource, the first platform to help publishers fully monetize their online video content. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund.

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

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Contact:
Valerie Quintanilla
Valerie@spotxchange.com
303.345.6623

SpotXchange is Top Online Video Ad Platform for Streaming Media’s Readers’ Choice Awards

October 7, 2008

Four thousand industry voters make SpotXchange the winner for the second year in a row

Westminster, CO October 6, 2008 For the second year, online video advertising network, SpotXchange won top Online Video Advertising Platform in the Streaming Media’s Readers’ Choice Awards. SpotXchange was also a top-three finalist in the Video Advertising Network Category.

“We are honored that Streaming Media Readers and industry pros are again recognizing SpotXchange’s contributions to the space by selecting us as the top Online Video Ad Platform,” said SpotXchange President and CEO Michael Shehan. “The SpotXchange formula for success is about meeting the needs of our advertisers and publishers. On their behalf, SpotXchange will continue to push the technological envelope to help maximize accountability and success of their ongoing video advertising initiatives.”

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

About the Streaming Media Readers’ Choice Awards
This year’s Readers’ Choice Awards presented more than 200 different products and services from more than 150 different companies from around the world. The fact that there’s so much competition for these awards is a reflection of just how many competitive solutions are now available to consumers, enterprises, and educational institutions looking for online video solutions; the fact that nearly 4,000 Streaming Media readers voted in the awards shows just how passionately they feel about the tools they’ve chosen.

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SpotXchange adds to NYC ad sales team

September 2, 2008

NEW YORK September 2, 2008 Online video advertising network SpotXchange announced today the addition of Len Bilello. Len, an award winning sales strategist, will serve as vice president of sales, where he will primarily focus on building the company’s broadband video commercial advertising base.

With more then fifteen years of experience, Len has evangelized and sold new technology to key decision makers including online publishers, agencies and clients, in addition to maintaining responsibility for over $40 million in online ad revenue. He has also been recognized by peers and management, winning both quantitative sales awards as well as receiving acknowledgement from colleagues.

Being among the first online sales persons in the digital industry, Len has been written about in BusinessWeek regarding the online advertising marketplace. Additionally, he has consulted with companies including Olive Garden, America Online, Jet Blue, Sony and more. Known for his ability to quickly identify sales opportunities, Len takes great pride in understanding client’s marketing and business goals. He thrives on presenting dynamic products and services that leverage bottom line results. Adopting innovative approaches and concepts, Len demonstrates a solid grasp on revolutionary marketing solutions, delivering groundbreaking ideas that impact heavily on the digital arena.

Prior to joining SpotXchange, Len was national sales director at Knocknock, formerly known as Avant Interactive, where he maintained responsibility for revenue generation and implementation of pioneering digital marketing solutions. His clients included Lifetime, ABC, CBS, NBC, AT& T, Scripps Networks, Honda and Ford, to name a few. Len strongly believes that the key to his success is founded on his ability to build solid relationships with both clients and agencies. In addition to Avant, his career includes time with Scripps Networks, Mobliss, Inc., Claria Corporation and DoubleClick. At DoubleClick he served as senior strategic sales person selling advertising on DoubleClick’s network of over 1100 highly rated web sites.

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Adap.tv, LiveVideo.com, NeoEdge, United Press International and others.

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SpotXchange CEO to Speak at OMMA Gaming, July 22

June 5, 2008

What: SpotXchange CEO/President Michael Shehan will participate in the panel, Laid Back: Tapping the Quiet Giant of Casual Play at OMMA Gaming. SpotXchange demonstrations and interviews can be arranged prior to the event.

Shehan and fellow panelists will discuss how marketers can reach the lucrative casual gaming audience.

When: Laid Back: Tapping the Quiet Giant of Casual Play

Tuesday, July 22, 2008, 1:15 p.m.

Where: OMMA Gaming

Hotel Nikko-San Francisco

Who: Michael Shehan, SpotXchange President/CEO

Press Contact: Valerie Quintanilla, SpotXchange,

Valerie@spotxchange.com, 303.345.6623

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.

SpotXchange at Casual Connect, July 23-25

May 16, 2008

What: SpotXchange representatives will be on hand at the Casual Games Association’s Casual Connect. SpotXchange demonstrations and interviews can be arranged prior to the show.

When: July 23-25, 2008

Where: Casual Connect
Benaroya Hall
200 University Street,
Seattle, Washington

Who: Contact Mark Reynolds, mark@spotxchange.com to set up a meeting.

Press Contact: Valerie Quintanilla, SpotXchange, Valerie@spotxchange.com, 303.345.6623.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.