Archive for the ‘SpotXers’ category

Casual Connect Recap Article: Casualgaming.biz

July 24, 2009

Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week.  He spoke about monetizing casual games.  Colin Campbell quotes Mike in his conference recap article titled “Opinion: Casual Connects.”

Mike’s quote:

But change is inevitable, and it’s fueling the growth of the casual games business. Mike Shehan, founder and CEO of SpotXchange said, “The money is moving in only one direction.” His company auctions video-based advertising on games sites, with, he said, theatricals increasingly keen on online because movies studios wants their ads to be seen by targeted audiences and “nothing targets as effectively as online games”. Portals are becoming ever more effective at knowing who is playing their games, and what sorts of products they like.

To read the full article, click here:  http://www.casualgaming.biz/news/28953/OPINION-Casual-Connects


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IAB Releases IAMTHELONGTAIL.COM

March 25, 2009

longtailI recently saw that the IAB produced a video and a new site called http://www.iamthelongtail.com, which highlights some of the stories behind the estimated 1.2 million websites that support themselves through advertising.  Personally, I really found the video very inspiring.  Many of these ‘long tail’ publishers have very loyal, niche audiences.  The publishers themselves care very deeply about their subject matter and produce quality content.  Their visitors trust the sites enough to return again and again.  However, these same publishers are often not recognized as quality sources of ad inventory by many media planners in the industry.  Granted, they aren’t household names like CNN. And they often don’t have the critical mass that many media planners need in order to invest their time executing a buy.  However, I’d like to point out that many ad networks, including SpotXchange, enable advertisers to sponsor these sites in a transparent manner with surprising ease and effectiveness.  And often, these same ad networks provide incredibly sophisticated targeting and optimization tools to manage campaigns on these types of sites.  Ad networks – love ’em or hate ’em, they do serve a purpose for all parties involved.  I’m hoping that was the point of the IAB producing this video.

Pre-roll Video Advertising Industry Standards Approved

January 8, 2009

new-iab-logoRealizing the need to have standards approved by all industry stake holders, the Interactive Advertising Bureau (IAB) formed the IAB’s Digital Video Committee (DVC) in October 2007. In the past 15 months, the IAB’s DVC has written and has submitted 4 major standard initiatives that have been approved for preroll video advertising. Any standard developed by the IAB must go through a public comment phase in order to allow non-IAB members, non-Committee members, agencies (American Association of Advertising Agencies / 4A’s), advertisers (The Association of National Advertisers / ANA), etc a chance to review before it becomes a full standard.

With the standards now approved and in place, marketers and agency buyers can include preroll video advertising in their media plans and have accountability just as they would for traditional media. Preroll video advertising can now be evaluated on an apples to apples basis with television on both a national and local level.

When compared to television advertising, all preroll video advertising purchased through SpotXchange will give the buyer much more accountability in the following metrics:
1) how many unique viewers were reached
2) frequency capping for each piece of creative by viewer
3) real time optimization by creative by site based on ad playrate, ctr and conversions
4) re-targeting viewers based on their interaction or lack of interaction with the ad
5) target in-market buyers for auto’s, home goods, consumer electronics and many more product categories.

As a contributing member of the IAB’s DVC, SpotXchange would be happy to review all standards with you and answer any questions you may have. Here are brief descriptions for each of the 4 major standard initiatives and links to the full document.

1) A Digital Video Advertising Overview
This document serves as a high level introduction to the digital video ecosystem and defines in-stream(pre-roll), in-banner and in-text ad units.
http://www.iab.net/media/file/dv-report-v3.pdf

2) Digital Video In-Stream Ad Format Guidelines and Best Practices
This document defines the creative sizes and advertising specs that video sites can offer advertisers. These guidelines simplify operational aspects of creating and delivering pre-roll ads.
http://www.iab.net/media/file/IAB-Video-Ad-Format-Standards.pdf

3) Digital Video In-Stream Ad Metrics Definitions
This document defines additional non-currency in-stream metrics such as playrate and completion rate for all sites. This will allow buyers to receive common reporting metrics from multiple media partners that are consistent.
http://www.iab.net/media/file/DV_In-Stream_Metrics_Definitions.pdf

4) Digital Video Ad Serving Template (VAST)
VAST establishes a standard way for ad servers to respond to video player ad requests. VAST supports linear video ads, non-linear overlay ads, and companion banners, thus matching the formats specification previously released.
http://www.iab.net/media/file/VAST_1_11_FINAL.pdf

Happy New Year to you!

Brightcove Announces Partnership with SpotXchange

December 9, 2008

Brightcove Inc. today announced that SpotXchange is participating in the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market. 

This partnership will provide Brightcove customers seamless integration with the SpotXchange Marketplace where they can efficiently monetize their unsold video ad inventory. Advertisers within the SpotXchange Marketplace compete for opportunity to have their ads run against inventory made available by participating Publishers. Rather than letting inventory go unsold, publishers can make real-time calls to SpotXchange requesting ads that meet the precise specifications (set in advance by each publisher). SpotXchange will then return any ads, in order from highest to lowest CPM, that meet the publisher’s quality and targeting criteria.

SpotXchange is profiled on Brightcove as an advertising partner here:  http://www.brightcove.com/partners/technology-partners/advertising/spotxchange/

SpotXchange CEO to Speak on Internet Video & Marketing Panel during Digital Hollywood at CES

November 19, 2008

MEDIA ADVISORY

What: SpotXchange President/CEO Michael Shehan will participate in the panel, Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach at Digital Hollywood at CES in Las Vegas on January 10, 2009.

Shehan and fellow panelists will discuss where consumer reach is headed as online video becomes a part of the marketing mix.

SpotXchange demonstrations and interviews with Shehan can be arranged prior to the event.

Where: Digital Hollywood at CES
Las Vegas Convention Center
Las Vegas, Nevada

Who: Michael Shehan Founder, President, Chief Executive Officer, SpotXchange

When: Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Saturday, January 10, 2009
12 to 1 p.m.

Contact: Valerie Quintanilla
SpotXchange
Valerie@booyahnetworks.com
303.345.6623

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

SpotXchange is Top 3 in Readers’ Choice Categories

September 2, 2008

Thanks to everyone for voting for SpotXchange in the Streaming Media Readers’ Choice Awards. I am pleased to announce that SpotXchange made the top three for both nominated categories.

Winners are going to be announced at Streaming Media West in late September.

Thanks so much for the support! Mike

Video Advertising Network

  • BrightRoll Video Ad Network & Videostitial Unit
  • SpotXchange
  • Tremor Media Network

Video Advertising Platform

  • BlackArrow
  • Internap Advertising Services
  • SpotXchange