Casual Connect Recap Article:

Posted July 24, 2009 by Mike Shehan
Categories: Industry Articles, Media Coverage, Mike Shehan, SpotX for Media Buyers

Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week.  He spoke about monetizing casual games.  Colin Campbell quotes Mike in his conference recap article titled “Opinion: Casual Connects.”

Mike’s quote:

But change is inevitable, and it’s fueling the growth of the casual games business. Mike Shehan, founder and CEO of SpotXchange said, “The money is moving in only one direction.” His company auctions video-based advertising on games sites, with, he said, theatricals increasingly keen on online because movies studios wants their ads to be seen by targeted audiences and “nothing targets as effectively as online games”. Portals are becoming ever more effective at knowing who is playing their games, and what sorts of products they like.

To read the full article, click here:


SpotX4Pubs Twitter

Posted July 6, 2009 by Mike Shehan
Categories: Industry Articles, Product Updates, SpotX Announcements, SpotX for Publishers

SpotXchange launched a twitter feed today for SpotXchange publishers called SpotX4Pubs located at  SpotXchange is suggesting active and prospective publishers to follow SpotX4Pubs so as to receive updates about inventory requests (domestic and international), product releases, and network advisories.  Sign up today and be in the know!

SpotXchange CEO to Speak at Casual Gaming Summit

Posted June 22, 2009 by Mike Shehan
Categories: Events, Industry Articles, SpotX Announcements, SpotX for Publishers

casualconnectseattleSpotXchange CEO, Mike Shehan, is speaking at the Casual Connect conference in Seattle on July 21, 2009.  Casual Connect is organized by the Casual Games Association and is one of the most anticipated casual game events of the year.  Mike is speaking on the panel, “Make Money Off Your Games” along with representatives from Mochi, RealGames, Skyworks, and WildTangent.

Find out more here:

Creative Alliance

Posted June 1, 2009 by Erica Harte
Categories: Advertiser Testimonials

We have run on SpotXchange for our client, a large publically held company, for several months now and we are very impressed with the response (click rates) that the campaign has received. SpotXchange allowed us to see the real power of regionally targeted pre-roll video in an advertiser-friendly environment. We found SpotXchange’s targeting capabilities, reach, and efficiency to be an excellent fit with our client’s online media goals and we look forward to recceiving more proposals from SpotXchange in the future.

Brendan Jackson

Creative Alliance

Posted June 1, 2009 by Erica Harte
Categories: Advertiser Testimonials

The client services team at Spotxchange has walked us through each step of the way with a true understanding of our goals and needs as an internet retailer. We know we can rely on them to not only manage our campaigns, but to always keep raising the bar for the future. They work hard to meet performance goals tailored to suit our business and this attention to detail exemplifies the attentive nature of their team.

Einaras Graurogkas

UK Army

Posted June 1, 2009 by Erica Harte
Categories: Advertiser Testimonials

SpotXchange consistently achieved really strong results throughout its duration and were extremely helpful in dealing with any queries we had. We will be looking to run with them in future campaigns.

Matt Taylor


Equilibrium Introduces EQ Network

Posted April 20, 2009 by Jen Malson
Categories: About SpotXchange, SpotX for Media Buyers

Equilibrium Introduces EQ Network Hosted Service to Automate Personalized Video Delivery and Monetization Via Advertising From Any Web Video.

First of Its Kind Service Facilitates Hyper-Targeting of Ads Using the Easy-to-Deploy Universal Media Delivery Bar.

Targeted Insertion and Delivery Service Turns Internet and Mobile Video From a Cost Center to Profit Center.

Service Introduced at NAB Show 2009 in Las Vegas.


SAUSALITO, Calif. & LAS VEGAS–(BUSINESS WIRE)–Equilibrium® (, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced the introduction of the EQ Network™, at the National Association of Broadcasters conference. The EQ Network enables content owners to deploy quickly a Media Delivery Bar™ on their site allowing viewers to effortlessly request personalized videos to be prepared and delivered via a breakthrough Ad-Per-View™ Software as a Service (SaaS). For the first time ever, content owners can also quickly personalize video experiences to web, wireless and mobile devices on-the-fly, without any pre-processing.

Equilibrium’s Media Delivery Bar provides Web site video content owners with the tools to hyper-target advertisements to individuals based on voluntary demographic information they supply. The Media Deliver Bar can be installed on any web page that contains video content within minutes, without requiring additional infrastructure costs or changes for the content owner or advertiser.

The Media Delivery Bar is easy to customize and assign to any video, providing either personalized advertising and/or sponsored viewing experiences in four simple steps through any EQ Network enabled site: (1) Viewers first choose the video and device to be delivered to, (2) opt in to share demographic information, (3) the requested video is automatically properly formatted without having to be pre-loaded into the Ad-Per-View system, and then (4) targeted video ads are inserted and delivered to the viewers’ existing Internet video player, wireless or mobile device. Advertising, sponsors and ID’s are also inserted on-the-fly into pre-roll, mid-stream or post-roll positions.

The EQ Network’s scalable Ad-Per-View technology automatically optimizes video content for billions of existing mobile devices, Internet video players and new ones as they become available.

“After seeing the preview of the EQ Network, it looks very promising as a no-hardware-required solution that content owners and advertisers will be able to use to set business rules on a per video basis,” said Stacey Foster, Coordinating Producer, Saturday Night Live. “Also very appealing is that the EQ Network automates the delivery of video content to the web and mobile devices, making it very easy to expand the reach of content while helping to cover costs through targeted advertising opportunities.”

The Internet video advertising sector is currently estimated to reach $850 million this year, according to eMarketer, and to increase by almost 80 percent by 2012.

“Equilibrium allows mobile video advertising to make a quantum leap forward by enabling dynamic video ad insertion,” said Michael Shehan, CEO of SpotXchange, LLC and Booyah Networks, Inc. “Combining SpotXchange’s advanced video ad targeting with the EQ Network and Media Deliver Bar empowers advertisers to reach consumers with the same accountability and accuracy as its online counterpart.”

Ads can be hyper-targeted using key features and services included in the EQ Network:

  • Simple to implement, requires no infrastructure change to a Web site or web server
  • Automatically transform, customize and assemble personalized programming
  • Easily insert IDs, pre-rolls, post-rolls and advertisements where desired
  • Dynamically generate and deliver personalized video and advertising experiences anywhere without worrying about file formats and pre-transcoding
  • Extend video advertising reach to billions of devices
  • Target advertisements and measure results with unprecedented precision

Both content owners and advertisers can gain from the EQ Network. Advertisers can track viewer demographics tied to contact information as well as the basic CPM impressions and easily build, manage and track highly targeted campaigns. Content owners benefit by receiving higher advertising rates with relevant, targeted impressions.

“After many years of intensive research and development, we are pleased to offer the EQ Network to content owners and advertisers to automate the heavy lifting and time consuming content assembly, ad insertion and deployment tasks, while simultaneously insuring that every ad impression is relevant, effective, counted and monetized through the use of our Media Delivery Bar,” said Sean Barger, CEO of Equilibrium.

For more information and for a step-by-step video to see how the EQ Network and Media Delivery Bar work, visit